User Acquisition Designer

About the Role

We’re looking for someone who knows how to create compelling social content quickly and scrappily. We’re not looking for perfect ads, we’re looking for high-empathy ads that will connect so deeply with our users that they just have to click them. You will need to have: a great mastery of AI, an in-depth understanding of internet culture, a gift for rapid prototyping and a great brain when it comes to data-informed iteration.

Pok Pok is Toronto-based, so we are looking for candidates who preferably live in the GTA, but we will consider exceptional candidates elsewhere in Ontario or anywhere in the world.

Responsibilities

• Create captivating video and static ads that will make people stop scrolling
• Leverage AI tools to generate new videos or images and enhance existing ads
• Capture Pok Pok’s gameplay and other necessary footage using your phone or camera
• Share ideas and insights on improving our ads based on performance data
• Generate clever iterations of successful creatives
• Lead and implement design processes for our marketing team
• Research social media trends and ad libraries to generate creative ideas
• Support the development and upkeep of AI-powered end-to-end creative workflows for generating static visuals, animations, and ad content

Requirements

• 2-3 years of experience creating content that captures attention on TikTok and Instagram
• Deep understanding of internet culture
• Fast with image and video editing software
• Expert at using AI to create content and speed up your workflow
• Good understanding of metrics that pertain to creatives (CTR, CPM, CPI, etc.)
• Ability to generate new ad ideas and angles easily
• High level of autonomy, enabling you to work effectively with simple creative briefs

Nice to have

• Copywriting skills to iterate on successful creative copy
• Knowledge of the kids’ app ecosystem
• Experience creating winning ads on other ad platforms (Google Ads, Unity, Pinterest)

More About Pok Pok

We’re a small team of passionate, experienced creators based in Toronto. We love dogs, cats, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female and mom-founded company, too!

A few more awesome things about this role:

• You’ll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• Work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Enjoy flexible working hours and arrangements, including working remotely
• We offer 5 weeks of paid vacation, because life outside of work matters!
• Competitive compensation including health benefits
• We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all.