User Acquisition Lead
Job Summary
Job Description
- Manage multi-million dollar UA budgets
- Lead & mentor performance marketing team
- Develop & execute UA strategies
- Collaborate with cross-functional teams
- Analyze acquisition funnels & report on KPIs
- Experience with mobile free-to-play games
6 skills required
Job Details
You will have impact and fun at work by doing:
- Oversee the UA budget and strategy to grow our games through performance marketing
- Support the definition and leadership of the overall UA strategy for our games together with the Marketing Director
- Lead our Performance Marketing team within the Stockholm and Copenhagen studios: hiring, mentoring, ensuring their integration within the larger organization and giving them a clear purpose and strategy while overseeing their tactical execution
- Bring analysis and insight to acquisition funnel measurement, including helping to define & set goals for KPIs on each game, and working with Business Intelligence & Data Engineering on implementing performance predictions
- Partner with Product to maximize growth opportunities and embed the marketing agenda within the games’ lifecycle
- Collaborate with Business Intelligence and Finance on investment forecasts, budgeting and cash flow projections based on performance marketing investments
- Partner with BI and other teams to develop relevant dashboards and tools to analyze UA performance and provide reporting on performance at a regular cadence for key stakeholders
- Drive a relentless culture of experimentation on all key existing UA channels, while also ideating and establishing new user acquisition funnels for Rovio’s portfolio of games
Experience and skills we are looking for:
- Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets driving user acquisition for mobile free to play games
- Proven success of leading and managing a growth-driven UA (or Performance Marketing) teamWide understanding of UA strategies and channels outside of tracked marketing
- Proven ability to partner with cross-functional leadership in Product, Finance, Creative and Business Intelligence/ Data Engineering Balance of data-driven analytical skills and understanding of creatives
- Excellent leadership, communication, interpersonal and presentation skills Growth mindset: never satisfied with status-quo, always strive to improve and learn, encourage teams and colleagues to do the same
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About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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