Job Description
- Create and execute go-to-market plans for new features, live events, and updates in Angry Birds Friends.
- Collaborate with Product, Creative, and Data teams to ensure our player messaging is consistent and our lifecycle strategies are cohesive.
- Become an expert on the game's roadmap and live operations to ensure marketing strategies tightly align with our priorities and player needs.
- Identify and prioritize opportunities for incremental growth across the player lifecycle, including re-engagement and feature adoption campaigns.
- Lead our App Store Optimization (ASO) to maximize visibility and opportunities on platform partners.
- Analyze marketing and in-game performance data, then translating those findings into actionable insights and clear recommendations for the team.
- Identify and lead growth opportunities and presenting campaign results to senior leadership with a clear narrative.
- Extensive experience in product marketing or growth marketing within mobile gaming.
- Proven success managing and growing live titles or major IPs.
- Excellent project management and communication skills, enthusiastic in presenting insights and strategies to senior audiences.
- Data fluency and an analytical mindset that lets you derive actionable insights from performance data.
- You have a strong understanding of ASO, CRM, and User Acquisition (UA).
- You have experience designing and executing reactivation and re-engagement initiatives.
We're looking for a Senior Product Marketing Manager to join the team crafting joy for millions in our legendary game, Angry Birds Friends! You'll be working between product, marketing, and analytics, developing a strategy that drives sustained player engagement and growth for our live title. This is a central, high-impact role where you'll be a key strategist and operator, ensuring every event and update is backed by a clear, measurable marketing plan.
This position is based in Espoo, Finland and follows a hybrid work model with two on-site days per week.
You will have impact and fun at work by:
- Creating and executing go-to-market plans for new features, live events, and updates in Angry Birds Friends.
- Collaborating with Product, Creative, and Data teams to ensure our player messaging is consistent and our lifecycle strategies are cohesive.
- Becoming an expert on the game's roadmap and live operations to ensure marketing strategies tightly align with our priorities and player needs.
- Identifying and prioritizing opportunities for incremental growth across the player lifecycle, including re-engagement and feature adoption campaigns.
- Leading our App Store Optimization (ASO) to maximize visibility and opportunities on platform partners.
- Analyzing marketing and in-game performance data, then translating those findings into actionable insights and clear recommendations for the team.
- Identifying and leading growth opportunities and presenting campaign results to senior leadership with a clear narrative.
Experience and skills we are looking for:
- Extensive experience in product marketing or growth marketing within mobile gaming.
- Proven success managing and growing live titles or major IPs.
- Excellent project management and communication skills, enthusiastic in presenting insights and strategies to senior audiences.
- Data fluency and an analytical mindset that lets you derive actionable insights from performance data.
- You have a strong understanding of ASO, CRM, and User Acquisition (UA).
- You have experience designing and executing reactivation and re-engagement initiatives.
Please send your CV in English. We look forward to speaking to you!
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.
