User Growth Manager, EMEA (Gaming)

3 Weeks ago • 4 Years +

Job Summary

Job Description

The User Growth Manager, EMEA (Gaming) will be responsible for developing and implementing market strategies for overseas localization operations based on product goals, business, market, and user characteristics. This includes coordinating internal and external teams, exploring local game developers, collaborating with media platforms, and providing localized user experience. The role requires strong data analysis skills and experience in managing local partners, aiming to achieve regional user growth goals and enhance Midasbuy brand perception. The candidate will also coordinate with local teams for campaign execution and stay up-to-date on the gaming landscape to adapt Midasbuy's offering.
Must have:
  • Develop market strategy based on product and user characteristics.
  • Coordinate internal and external teams for efficient implementation.
  • Explore local game developers and collaborate with media platforms.
  • Provide localized user experience and marketing strategies.
  • Proficient in the EMEA market and digital content ecology.
  • Strong data analysis skills using Google Analytics and dashboards.
  • Experience in developing and managing local partners.
Perks:
  • Opportunity to work with a global leader in digital entertainment.
  • Autonomy to lead the growth agenda for a key market.
  • Dynamic and collaborative international work culture.
  • Competitive compensation and benefits.

Job Details

Business Unit

Technology Engineering Group (TEG) is responsible for supporting the company and its business groups on technology and operational platforms, as well as the construction and operation of R&D management and data centers, TEG provides users with a full range of customer services. As the operator of the largest networking, devices, and data center in Asia,TEG also leads the Tencent Technology Committee in strengthening infrastructure R&D through internal and distributed open source collaboration, constructing new platforms and supporting business innovation.

What the Role Entails

1. Market strategy formulation

  • Develop an overall strategy for overseas localization operations based on product goals, business, market, and user characteristics;

2.Teamwork

  • Coordinate internal and external teams such as regional and HQ headquarters, align goals, implementation strategies, and priorities, and promote efficient implementation and execution of regional operational strategies;

3.Local ecological cooperation and operation

  • Explore local game developers in the EMEA region ,KOL Collaborate with media platforms and payment service providers to explore traffic scenarios such as natural traffic and paid channels;

  • Provide localized user experience, develop localized marketing and promotion strategies, test operational effectiveness and continuously optimize, achieve regional user growth goals and enhance Midasbuy brand perception;

4.Operations & Market Enablement

  • Coordinate with local teams and vendors for campaign execution, payment solutions, and customer support operations.

  • Stay up-to-date on the Turkish gaming and digital content landscape to adapt Midasbuy's offering accordingly.

  • Provide regular market insights and competitive intelligence to internal teams.

Who We Look For

1. Educational requirements

  • Bachelor's degree or above, majoring in marketing, business or related fields;

2. Experience requirement

  • More than 4 years of operational experience, with priority given to those with experience in marketing, overseas game operations, or user growth operations;

3. Core competency

  • Proficient in the EMEA market, with a deep understanding of user behavior and digital content ecology; Strong data analysis skills, proficient in using Google Analytics, Mixpanel, or internal data dashboards. Have practical experience in developing and managing local partners.

4. Teamwork and stress management

  • Excellent teamwork skills, self-learning ability, and experience in managing high-intensity work pressure; Strong self drive and adaptability to fast-paced global work environments.

5.Language requirements

  • Proficient in written and spoken Turkish or Arabic, written and spoken English and Mandarin Chinese would be a plus.

What We Offer

  • Opportunity to work with a global leader in digital entertainment.

  • Autonomy to lead the growth agenda for a key market.

  • Dynamic and collaborative international work culture.

  • Competitive compensation and benefits.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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