Vice President, Director, Account Management

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

Who We Are

We are a multi-disciplinary team with ambitions of transforming marketing by putting people (including our consumers) first. We are looking for a great talent to work on one of Publicis Groupe’s most prized clients, a top-five-in-the-world company boasting an audience of over 1 billion people in 80 countries. It’s purposeful work that can be demanding, but our ideal candidate relishes a challenge. So, if you’re ready to join a world-class agency and a top-tier client, we’re ready for you.

The Job

Our relationship with this client spans 76 countries, across multiple capabilities delivering sales and brand uplift all at a dynamic pace. As with any large organization, there are several layers of relationship across the Local Markets: where the budget and media plans, investment decisions and activations to customers are delivered, Regional Office where the markets scaled knowledge, data, insight and additional scopes that are more centralized reside and Global where the brand, overall governance, and leadership accountability resides.

Publicis Groupe is committed to improving the scale, speed and accountability of our activities for our clients and have been actively building internal processes, templates, solutions, to enable our network to deliver to the greatest effect for our client from anywhere. Ultimately, we aim to deliver better, stronger work and provide unparalleled results.

The Global Market Liaison (GML) will bring the best of their Local Market to multiple stakeholders across our ecosystem. The GML will partner with the Global and Local client teams to ensure strategies are delivered, scaled and merchandised. They will manage the queries from Global teams into the Local Market to ensure timely and insightful responses on behalf of the market and conversely share the best of the Local Market work, new insights and proactive opportunities to the Global team. The GML will have a deep understanding of their Local Market activities and be able to merchandise great work internally within the global agency network as well as to clients.

The GML will be connected and collaborate on behalf of all capabilities in the market and unify and partner with other GML in three other key markets to improve the overall perception of our capabilities around the world.

The role will reside within the Local market but be accountable to the agency global team. As such it will have two reporting lines, the Global Media Lead and the Local Market Media Lead.

Responsibilities

• Connected, communicative with seamless working practices and relationships.
• Develop a fluid and supportive communication network across all the various stakeholders within Global Media team, Local Market agency team and Local Clients. Extended connections into Local agency services across Creative, CRM, Production and Data and Analytics.
• Develop strong working relationships with key Global Team members to seamlessly manage task requests to the right Local Market owner, ensure clear concise communication and process and succinct timely delivery of request.
• Leverage Local and Global technology, filing, systems to deliver strong workflows.
• Act as the Global Solutions and Governance provider in the Market.
• Oversee Local Market delivery and alignment of Globally developed strategies, activation and innovations. Adherence of Local Market stakeholders to ensure campaign delivery in line with the global directive, management of Local market response to Global campaign deliverables (such as media check lists, brief, strategy overview, media plan, PCA overview, etc.). Provide timely proactive communication to Global stakeholders on campaign delivery, challenges and solutions.
• Ensure Governance and accountability for the Local Team adherence to client processes. As such, provide internal training and support and be the ‘go to person’ on various client global solutions.
• Deliver and manage Publicis Groupe solution in the Market such as SalesForce, updating Network material, client information, etc.
• Ability to craft strong stories and merchandise great work.
• Drive awareness of Local work and initiatives to Global stakeholders such as local strategies, data/insight led examples, case studies, local generated idea (NBDB or otherwise), innovation, technology or firsts.
• Craft case studies on Local Market initiatives for Local and Global sharing as well as internal and external award.
• Share Local market successes and learnings through work and insights, making it easy to scale and reapply best practice to other markets.
• Provide detailed information and understanding on Local Market intelligence, Category and Client Brand behaviors that may influence or impact Local Market decision, delivery and performance of campaigns within market.

Qualifications

Mindset & Skills

• A high energy, committed individual who will bring momentum to the broader team in the local market.
• A brilliant generalist who can merchandise great work by crafting compelling stories through data and clearly articulate the contribution the work delivers to Client to senior stakeholders.
• Ability to understand all local market activities and be able to disseminate the pertinent information for Global Agency Teams proactively.
• Ability to overcommunicate and drive a “network effect” – keeping all teams informed and staying on top of work in local markets, able to extract great thinking or work from your counterparts in other markets while also laddering what is working to clients and to Global teams.
• Confident in presenting both internally and externally.
• Proactive, positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.
• Resilient operator who can accept challenging client feedback and produce better work as a result.
• Ability to manage multiple workstreams with multiple stakeholders on an ongoing basis, continually pushing projects forward.
• An innovation focused mindset, fascinated by the ever-changing digital world and what’s possible for clients.

Experience

• A strong skilled media practitioner, with senior experience from within an agency as a planning lead, digital/data capabilities, media planning or other similar role.
• Deep understanding of the Local Market media landscape, channels, platforms and technologies as well as local market regulations and legislation that affect media delivery.
• Good understanding of creative, production, CRM and Data capabilities and delivery.
• Have managed multi-million budgets from Global clients into Local Markets.
• Flexibility to travel internationally from time-to-time.