VP Global Ecosystem

Introduction to Demandbase:

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

The VP of Global Ecosystem will be responsible for building, leading, and expanding a robust ecosystem of partners that accelerates customer success, drives market expansion, and fuels revenue growth. This executive leader will define and execute the partner ecosystem strategy, deepen strategic alliances, and ensure alignment between partners, product, sales, and customer success teams.

Key Responsibilities:

• Partner Ecosystem Strategy & Leadership
• Define and lead the global ecosystem strategy across Technology Partners and Service Providers
• Establish partner segmentation, go-to-market models, and co-selling/co-marketing strategies.
• Build a scalable operating model to support partner recruitment, onboarding, enablement, and performance tracking.

• Partner Development & Management
• Identify, recruit, and nurture partnerships with technology developers in the data, signal, marketing, sales and customer success software segments, as well as service providers that advise companies on advertising, marketing and demand generation strategies.
• Build executive-level relationships with key partners to drive mutual value creation.
• Own joint business planning, alliance governance, and partner-led revenue targets for Powered By products
• Build a marketplace of pre-built partner integrations that are available to Demandbase customers within the platform

• Go-to-Market & Enablement
• Collaborate with sales, product, and marketing to launch joint solutions, integrations, and market initiatives.
• Drive partner education, certification, and enablement programs to ensure ecosystem readiness.
• Enable Technology Partner partners to integrate, validate and be listed in the Demandbase marketplace
• Support field teams with partner sales plays, pipeline development, and deal acceleration.

• Cross-Functional Alignment
• Work closely with Product, Customer Success, and Marketing teams to integrate partner capabilities into the customer journey.
• Advocate for partner needs in product roadmap discussions and support technical integration initiatives.

• Measurement & Optimization
• Define KPIs and success metrics for the Technology Partner and Service Provider ecosystem programs.
• Track partner contribution to pipeline, revenue and customer success
• Continuously optimize programs, incentives, and engagement models based on performance data.

Qualifications:

• 10+ years of experience in partnerships, business development, or ecosystem leadership in a high-growth SaaS or enterprise software company.
• Proven success building partner programs with technology companies
• Strong understanding of SaaS GTM models, cloud platforms, and B2B sales cycles.
• Executive presence with ability to influence internal and external stakeholders at all levels.
• Strategic thinker with excellent operational, analytical, and communication skills.
• Experience scaling ecosystem functions in fast-paced, matrixed organizations.

Bonus Points:

• Experience working with or at top-tier Technology Partners or global technology platforms
• Background in building and scaling marketplace models
• International partnership development experience.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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