VP of Creative Service (Operations)

Scopely is seeking a VP of Creative Service (Operations) for its in-house Creative Agency, Flamed, in Barcelona. This role involves leading Flamed, setting the creative strategy to enhance brand presence, improve ROAS, and drive player engagement. The VP will manage a multidisciplinary creative team, integrate new tools like generative AI, ensure cost competitiveness, and align creative initiatives with strategic pillars and data insights. The position requires strong leadership, operational skills, and a passion for gaming, focusing on innovative visual and narrative storytelling to deliver impactful marketing performance.

Must Have

• Lead the creation of the holistic creative strategy for Flamed.
• Develop creative frameworks to generate breakthrough ads.
• Develop a cutting-edge creative strategy integrating with marketing initiatives.
• Lead the definition and evolution of overall creative marketing strategy for games.
• Incorporate creative trends, competitor analysis, and consumer insights.
• Manage and inspire a multidisciplinary team of creative professionals.
• Introduce new tools and processes, including generative AI.
• Ensure optimal staffing levels, organizational setup, and clear rate cards.
• Partner closely with product teams, data analysts, and marketing leaders.
• Develop strong community engagement programs for creative efforts.
• Drive excellence in brand messaging and visual identity.
• Manage executive communications for creative and marketing efforts.
• 10-12+ years of experience leading creative teams for successful brands.
• Proven experience delivering ground-breaking campaigns with material impact on ROAS.
• Experience and passion using AI to shift business outcomes.
• Excellent operational skills in building, managing, and developing large teams.
• Ability to adapt and evolve creative strategies based on market trends, consumer behavior, and business goals.
• Passion for gaming and mobile entertainment with deep understanding of culture and player motivations.
• Strong leadership and people management skills.
• Excellent communication and collaboration skills.
• Experience in managing creative budgets and resources effectively, optimizing ROI.

Good to Have

• Previous experience and success in launching creative campaigns for new products or game titles.
• Global experience in adapting and optimizing creative strategies for different markets.

Scopely is looking for a VP of Creative Service (Operations) for our in-house Creative Agency (Flamed) to join our team in Barcelona on an in-person / hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

We are the in-house creative agency, Flamed, an International multidisciplinary team. We build thousands of creatives every year to support all Scopely games Marketing needs worldwide.

What You Will Do

As the VP of Creative Service (Operations), you will lead our internal marketing agency, Flamed, and set the creative strategy that defines our brand presence, improves our ROAS and drives player and community engagement.

• Lead the creation of the holistic creative strategy for Flamed at Scopely. You will research, define, and articulate the best path and plan to achieve our creative goals. This includes:
• Developing creative frameworks to improve our ability to generate ‘breakthrough’ ads!
• Developing a cutting-edge creative strategy that integrates with our marketing initiatives across various channels.
• Leading the definition and evolution of the overall creative marketing strategy for our games and products.
• Incorporating best available creative trends, competitor analysis, and consumer insights research to continuously level up our creative efforts.
• Manage and inspire a multidisciplinary team of creative professionals, including designers, artists, animators, producers, and more, fostering a collaborative and innovative environment.
• Introduce new tools and processes including generative AI to ensure we are delivering the best performance in the most productive and efficient manner.
• Ensure we remain at the right staffing levels, have the best organizational setup and clear rate cards in order to be cost competitive compared with external agencies.
• Partner closely with product teams, data analysts, and marketing leaders to ensure creative initiatives are aligned with our strategic pillars, product roadmaps and data-driven insights.
• Develop strong community engagement programs for our creative efforts, building and nurturing a community that aligns with our brand values and resonates with our players.
• Drive excellence in brand messaging and visual identity across all marketing materials and touchpoints.
• Manage executive communications for all creative and marketing efforts, ensuring alignment with corporate objectives and delivering impactful results.

What We’re Looking For

This role requires someone who can bring together the art and science of modern-day creative marketing, with the ability to innovate and inspire through compelling visual and narrative storytelling.

• 10-12+ years of experience leading and running creative teams for successful brands, preferably at a successful marketing agency, with knowledge of the gaming or entertainment industry.
• Proven experience delivering ground-breaking campaigns that have a material impact on marketing performance (ROAS).
• Experience and passion using AI to shift business outcomes
• Excellent operational skills, building, managing and developing large teams and efficient organizational design
• Ability to adapt and evolve creative strategies based on market trends, consumer behavior, and business goals.
• A passion for gaming and mobile entertainment, with a deep understanding of gaming culture and player motivations.
• Strong leadership and people management skills, with experience in building and motivating high-performing creative teams.
• Excellent communication and collaboration skills, with the ability to partner effectively across functions and influence stakeholders at all levels.
• Experience in managing creative budgets and resources effectively, optimizing ROI while maintaining high creative standards.

Bonus Points

• Previous experience and success in launching creative campaigns for new products or game titles.
• Global experience - You’ve adapted and optimized creative strategies for different markets around the globe.

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com

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