Web Program Manager

We are seeking a Web Program Manager to oversee and drive critical web initiatives that support our digital transformation and business growth goals. This role will be responsible for project managing large-scale web projects, providing holistic content strategy, optimizing our web systems, and leading cross-functional efforts to ensure the smooth execution of web-related programs. The ideal candidate brings a blend of strategic thinking, hands-on project management skills, and a deep understanding of modern web ecosystems – including providing senior-level SEO consultation to ensure our strategy drives visibility, conversions, and performance.

WHAT YOU'LL DO

• Project Manage Major Web Initiatives: Own the planning, coordination, and execution of high-impact web projects such as site migrations, redesigns, platform transitions, and integrations.
• Project Management: Build and manage detailed project plans, timelines, and resource allocations. Ensure on-time delivery and clear communication with stakeholders across departments.
• Senior SEO Consultation: Serve as a senior-level SEO advisor to the Web Performance & Strategy team – helping to guide strategy, reviewing key initiatives, and helping ensure SEO best practices are followed across web properties and processes.
• System & Tool Ownership: Oversee the web ecosystem including tag management systems, web analytics tools, and related integrations. Identify opportunities for improvement and innovation.
• Cross-functional Collaboration: Partner closely with teams across Marketing, IT, Product, and external vendors to align web initiatives with business needs and ensure technical feasibility.
• Governance & Best Practices: Establish and enforce processes for content publishing, system changes, and site performance. Maintain a strong focus on scalability, accessibility, and site health.
• User Enablement: Develop clear, step-by-step guides for key CMS workflows, allowing self-serving of routine tasks.
• Special Projects: Take on ad hoc digital projects and cross-departmental efforts that require strong program management and strategic execution.
• Stakeholder Communication: Provide regular updates to leadership and stakeholders, including risks, dependencies, and success metrics

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (MBA preferred).
• 5+ years of experience in web marketing, digital marketing, or related roles
• Proven track record of driving web traffic and conversions through effective digital marketing strategies.
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar, etc.), SEO best practices, and web optimization techniques.
• Excellent understanding of user experience (UX) principles and their application to web design and content strategies.
• Experience managing web development projects, working with designers, developers, and content creators.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across teams and influence senior stakeholders.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

PREFERRED QUALIFICATIONS

• Experience with content management systems (CMS), eCommerce platforms, and A/B testing tools.
• Certifications in digital marketing (e.g., Google Ads, HubSpot).