Worldwide Content Strategist

1 Month ago • All levels • Digital Marketing • $143,900 PA - $216,900 PA

Job Summary

Job Description

This role involves leading, creating, and measuring sales assets for Apple badged and channel sellers. The individual will serve as the main point of contact for the Executive Briefing Center content management process. Responsibilities include understanding metrics, evaluating and prioritizing sales content creation, partnering with internal teams, gathering global feedback, establishing content update cadences, and developing metrics to measure content impact. The candidate will report to senior leadership on content availability, usage, gaps, and success metrics, along with a roadmap for future content needs.
Must have:
  • Lead and create sales assets for Apple sellers.
  • Manage content for the Executive Briefing Center.
  • Evaluate and prioritize sales content.
  • Develop metrics and KPIs for content impact.

Job Details

The primary responsibilities for this role include: Lead, help create, and measure sales assets for Apple badged and channel sellers needed to advance WW industry and partner strategies. Serve as the primary point of contact on behalf of the WW Industries & Partnerships team, for the Executive Briefing Center content management process. Work with the Briefing content program manager as well as enterprise content stewards and content management process to understand critical metrics such as utilization, survey data, and future needs. The successful candidate in this role will: Evaluate, prioritize, and help create sales content needed across industry and partner strategies in partnership with collaborators. Partner with internal teams to support the creation of necessary sales assets to enable enterprise sales plays. Engage with teams globally to gather feedback on existing content and understand gaps that can be prioritized via a content plan in partnership with key content delivery teams. Establish a cadence for content updates and refreshes based on strategic plan timing, business needs, market trends, and product innovations. Develop metrics and key performance indicators to measure the usage, efficiency, and impact of industry and partnership domain content globally. Regularly report to senior leadership on content availability, usage, gaps, and success metrics, along with a roadmap for future content needs.

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