Capcom USA

Brand Marketing Manager – Fighting Games

The Brand Marketing Manager will develop and execute Go-to-Market (GTM) strategies, manage marketing campaigns, and oversee marketing projects from strategy to launch. The role involves leading and supervising the marketing campaign team, collaborating with various departments and international teams, and producing high-impact media plans. Responsibilities also include developing partnerships, managing budgets, and reporting campaign performance. The ideal candidate should be creative, analytical, and detail-oriented with strong multi-tasking skills.

<div style="margin-bottom: 1.0pt;margin-top: 0.0in;line-height: normal;"><b><span>The location for this position is San Francisco, CA. This is not a remote position. </span></b></div><div style="margin-bottom: 0.0in;margin-top: 0.0in;line-height: normal;"><span>&nbsp;</span></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">About Capcom</span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><span>Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises <i>Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®, </i>and<i> Devil May Cry®</i>. Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.</span><b><span>&nbsp;</span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span>&nbsp;</span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Position Intro</span></b></div><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><span>Reporting to the Senior Manager of Brand Marketing, the ideal candidate for this role is a creative, analytical, and detail-oriented self-starter with strong multi-tasking and execution skills. This role involves managing effective, innovative, and cost-efficient marketing campaigns, while collaborating closely with Capcom’s European and Japanese promotional teams, as well as the development team in Japan. The Manager of Brand Marketing will be responsible for overseeing AA marketing campaigns with minimal oversight from the Senior Manager of Brand Marketing while assisting Street Fighter related marketing campaigns.</span></div><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><span>&nbsp;</span></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Responsibilities</span></b></div><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>GTM:</span></b></div><ul style="margin-top: 0.0px;"><li><span>Create, manage, and execute Go-to-Market (GTM) strategies, overseeing innovative marketing campaigns in North and South American territories. </span></li><li><span>Manage multiple marketing projects from strategy to launch, utilizing data analytics to develop hypotheses, measure results, and inform strategies.</span></li></ul><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>Leadership:</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Lead and supervise the marketing campaign team. Collaborate across teams to provide leadership and support to sales, channel, public relations, legal, digital, licensing, and media departments. </span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>This collaboration extends to working with Capcom’s international teams in Europe and Japan, as well as the development team in Japan, to maximize product sales.</span></li></ul><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>Media, Influencer, and Creative:</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Partner with Capcom’s advertising agency to produce integrated, high-impact media plans spanning digital, social, influencer, broadcast, and other emerging verticals. </span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Manage creative agencies to deliver top-tier marketing assets such as key art, trailers, websites, and online banners.</span></li></ul><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>Partnership:</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Develop and maintain strategic partnerships, negotiate and execute collaborations with both endemic and non-endemic partners to enhance marketing efforts and expand brand reach. </span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Collaborate with first-party partners, including Sony, Microsoft, Nintendo, and Valve, to maximize product sales potential.</span></li></ul><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>Trade Show:</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Deliver engaging experiences at key trade show events and provide on-site event support. Serve as a media spokesperson for assigned products, including live on-camera interviews.</span></li></ul><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>Reporting:</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Manage marketing budgets for assigned products, working closely with Capcom’s Finance Team. </span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Report campaign performance to leadership, providing insights and recommendations for future strategies.</span></li></ul><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><span>&nbsp;</span></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><span>*Other duties as required</span></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><span>&nbsp;</span></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Required Experience</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>5+ years of&nbsp;marketing experience in the gaming or entertainment industry.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Proven experience in marketing, with a focus on developing and executing Go-to-Market (GTM) strategies.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Strong analytical skills with the ability to interpret data and make data-driven decisions.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Excellent project management skills, with the ability to manage multiple marketing projects simultaneously, from strategy to launch.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Demonstrated ability to lead and mentor a team, including managing direct reports.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Strong collaboration skills with experience working across various departments (sales, channel, public relations, legal, digital, licensing, media) and developers.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Proficiency in managing marketing budgets and optimizing spend for maximum impact.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Ability to oversee the production of marketing assets, such as trailers and online banners.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Excellent communication and interpersonal skills, with the ability to serve as a media spokesperson.</span></li></ul><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span>&nbsp;</span></b></div><div style="margin: 2.4pt 0.0in 2.4pt 0.0in;"><b><span style="font-size: 14.0pt;line-height: 107.0%;">Bonus Points</span></b><span style="font-size: 14.0pt;line-height: 107.0%;">&nbsp;</span></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Advanced degree in Marketing, Business, or a related field.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Familiarity with data analytics tools and techniques&nbsp; (e.g. Tableau, Survey Monkey) .</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Strong negotiation skills and experience in developing strategic partnerships.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Ability to deliver engaging experiences at trade shows and other events.</span></li><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Proficiency in multiple languages, especially Japanese.</span></li></ul><div style="margin-bottom: 0.0in;margin-top: 0.0in;line-height: normal;"><b><span>&nbsp;</span></b></div><div style="margin-bottom: 0.0in;margin-top: 0.0in;line-height: normal;"><b><span style="font-size: 14.0pt;">Education</span></b></div><ul style="margin-top: 0.0in;"><li style="margin-top: 2.4pt;margin-bottom: 2.4pt;"><span>Bachelor’s degree in marketing, business, or a related field.</span></li></ul><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span>&nbsp;</span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Travel Requirements</span></b></div><ul style="margin-top: 0.0px;"><li><span>This job includes regular domestic air travel and occasional international travel, primarily to Japan. Travel can be as often as 20% of the time, and the applicant must be willing to travel regularly and be prepared to attend and work at a variety of industry events. </span></li></ul><div style="text-indent: 0.5in;line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span>&nbsp;</span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Physical Demands</span></b></div><ul style="margin-top: 0.0px;"><li><span>Ability to lift objects of up to 25 pounds in weight.&nbsp; Must be able to stand for long periods of time.&nbsp; </span></li></ul><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span>&nbsp;</span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Working Environments</span></b></div><ul style="margin-top: 0.0px;"><li><span>Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.</span></li></ul><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span></span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><span style="font-size: 14.0pt;"><b>Salary Range</b></span></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><ul><li>$100,000 - $126,000<b><span>&nbsp;<span style="color: rgb(51,51,51);font-family: 'Open Sans' , Helvetica;font-size: 14.0px;font-style: normal;font-weight: 400;letter-spacing: normal;text-align: left;text-indent: 0.0px;text-transform: none;word-spacing: 0.0px;">&nbsp;*Compensation is based on current market trends for the San Francisco Bay Area and will be determined based on relevant factors including, but not limited to, industry knowledge, experience, qualification, and skill set.</span><br>&nbsp;</span></b></li></ul></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span></span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Additional Information</span></b></div><ul style="margin-top: 0.0px;"><li><span>This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities, and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels, and management’s decisions on how to best allocate department resources. Any shift, emphasis, or rebalancing of these assigned duties, responsibilities, and/or assignments does not constitute a change in the job classification.</span></li></ul><div style="margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 11.0pt;line-height: 107.0%;font-family: Calibri , sans-serif;"></span></b></div><div style="line-height: normal;margin: 1.0pt 0.0in 1.0pt 0.0in;"><b><span style="font-size: 14.0pt;">Capcom Privacy Policy</span></b></div><ul style="margin-top: 0.0px;"><li>https://www.capcomusa.com/privacy/<span><span>&nbsp;</span></span></li></ul>             <p></p>

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The Global Solutions Manager will secure the technical win in each sales opportunity and provide technical consulting and solutions for new complex integrations to partners. This role involves building strong relationships with partners to solve their challenges in the gaming industry. Responsibilities include solution design, partnering with product and engineering teams, gathering requirements, defining commercial strategies, and acting as a thought leader in payment technologies. The role requires communication of partner feedback to enhance solutions and improve partner experience.

<p><span style="color: rgb(0, 0, 0); background-color: rgb(248, 249, 235);">Coda is a global leader in out-of-app monetization and commerce solutions, trusted by over 300 publishers to drive revenue growth and deepen customer engagement. With access to 90% of the world’s preferred payment methods, Coda connects digital businesses to more than 200 million paying users worldwide.</span></p>

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<div><b><span style="font-size: 18px">What We Do</span></b></div><div><br></div><div><span style="font-size: 16px">Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.</span></div><div><br></div><div><span style="font-size: 16px">Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.</span></div><div><br></div><div><span style="font-size: 16px">Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).</span></div><div><br></div><div><span style="font-size: 16px">For more on how Coda helps publishers grow faster and smarter, visit&nbsp;</span><a style="font-size: 16px" href="http://coda.co/">coda.co</a><span style="font-size: 16px">.</span></div><div><br></div><div><b style="font-size: 18px">Commercial Team at Coda</b></div><div><br></div><div><span style="font-size: 16px">The mission of Coda’s Commercial Team is to ensure the success of Coda by committing ourselves to the success of our digital content and service partners.&nbsp; The Commercial Team achieves this mission by leading the development and growth of global </span><b><span style="font-size: 16px">Publishing Partnerships</span></b><span style="font-size: 16px"> (deployment of situationally dependent monetization solutions to expand revenue and margin for Coda’s gaming and creator partners), </span><b><span style="font-size: 16px">Payment Partnerships</span></b><span style="font-size: 16px"> (execution and management of payment channel relationships that provide access to both payment methods and promotional reach), and </span><b><span style="font-size: 16px">Distribution Partnerships</span></b><span style="font-size: 16px"> (execution of partnerships that expand the reach of distribution,&nbsp; monetization and promotional efforts conducted on behalf of gaming and creator partners).</span></div><div><br></div><div><b><u>About the Role:</u></b></div><div>We are seeking an experienced and strategic Global Solutions Manager to secure the technical win in each sales opportunity, provide technical consulting and solutions for new complex integrations to our partners. 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The ideal candidate will be a seasoned technical professional with deep expertise in the area of payment in the gaming industry</div><div class="section page-centered"><div><h3>Responsibilities:</h3><ul class="posting-requirements plain-list"><ul><li>Participate in the solution design and implementation of core and emerging products&nbsp;</li><li>Partner closely with the product and engineering teams to understand the product architecture, APIs, features, and how they map to partner needs.</li><li>Collaborate with key stakeholders to gather requirements, assess current systems, and define a commercial strategy aligned with organizational objectives.</li><li>Act as a thought leader in payment technologies, providing insights on trends, methodologies, and advancements in the field.</li><li>Conduct training sessions and workshops to educate teams on Payment capabilities and implementation strategies.</li><li>Partner closely with commercial teams to ensure all technical issues are making progress, blockers are being addressed, and resolutions are happening to ensure seamless communication and build customer trust.</li><li>Communicate pain points and feedback from partners with product development teams to enhance our solutions and overall&nbsp; partner experience</li></ul></ul></div></div><div class="section page-centered"><div><h3>Requirements: </h3><ul class="posting-requirements plain-list"><ul><li>Experience in customer-facing roles, ideally with a technical sales context.</li><li>Confidence working with customers and proposing on architectures and driving business outcomes to all levels</li><li>Experience in the entire lifecycle from gathering and understanding business requirements to design to technology evaluation to pilot program to implementation to production maintenance and support</li><li>In-depth knowledge of payment or gaming solutions.</li><li>Strong interpersonal, organizational, and problem-solving skills, with excellent written and verbal communication abilities.</li><li>Experience working in a matrixed, global organization and navigating complex stakeholder relationships.</li></ul></ul></div></div><div class="section page-centered" data-qa="closing-description"><div><b style="font-size: 18px">Working at Coda</b></div><div><br></div><div>With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.</div><div><br></div><div>If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!</div><div><br></div><div><b style="font-size: 18px">Our Perks*</b></div><div><br></div><div><b>Wellness Boost: </b>Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!</div><div><br></div><div><b>Customized Benefits</b>: Tailor your benefits with our flexible plan.</div><div><br></div><div><b>Growth Opportunities</b>: Unlock your potential through clear progression paths.</div><div><br></div><div><b>Skill Development</b>: Access training resources to fuel your personal and professional growth.</div><div><br></div><div><b>Volunteer Time Off: </b>Enjoy paid time off to make a difference in the world through volunteering.</div><div><br></div><div><b>Family Support: </b>Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.</div><div><br></div><div><i>*Benefits are reviewed and updated on a yearly basis</i></div><div><br></div><div>We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. 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