legalzoom

Senior SEO Analyst

Production Designer

Product Marketing Manager

As an SEO Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives. You will develop optimization strategies that increase the LegalZoom search engine results rankings, execute tests, collect and analyze data and results, identify trends and insights in order to achieve search visibility, partner hand-in-hand with the SEO team, editorial team, SEM team, Product and PMM to understand priorities and drive growth, work with editorial and marketing teams to drive SEO in content creation and content marketing, research and implement search engine optimization recommendations - across different content types, create and execute internal linking strategy, determine measurable goals that demonstrate improvement in marketing efforts, closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content, perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout LZ.com and marketing materials, deliver keyword research, briefs, copy optimizations and maintain content master pipeline, and train writers on SEO best practices.