Account Manager (Media Planning)

Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Ageny and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships. Provides Client service support.

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At Havas, the Account Manager (AM) will work closely with the Senior Account Director (SAD) and Group Business Director (GBD) to lead the day-to-day operations for a number of clients.

Our Client Account Teams are led by a GBD, who is responsible for leading the overall communications strategy and implementation process for clients and managing workloads to ensure pressure points are shared equitably within the team.

As an Account Manager, you will be responsible for ensuring that all briefs are answered comprehensively and to an agreed timeline, and be across the detail of each campaign. You will manage input from clients’ creative partners to ensure we are developing high quality ideas and following the media implementation process across all interactive channels. You will understand your client’s business’. You are expected to work closely with the specialist teams to provide the best services for your client patch. Proactivity is important and you’re required to share relevant opportunities with key client leads, and drive creative thinking and inspiration.

When required you will also be supporting on new business pitches.

The role requires a considered approach, a passion for great work and a desire to create something genuinely different. Whilst the below details your main responsibilities, you will be required to take on other projects and champion tools, systems and processes as and when they are identified by the GBD. It's hard for us to predict what's around the corner so we require a willingness to adapt and muck in as needed.

Key Requirements:

• The clients you will work on are vitally important to the agency and we want to ensure these relationships continue with sufficient energy and quality account management. This is a key part of your role as well as ensuring that other Havas teams (products) deliver to expectations
• Familiarise yourself with the specific client KPI's and deliverables and work with the SAD to ensure they are delivered and exceeded.
• Attend internal/external meetings and WIPs with brand managers/directors and internal teams as required and that all relevant action items are followed up and responded to within agreed timelines.
• Analysis of media/consumer information & resources to draw relevant insights to determine effective channel mix/budget splits.
• Develop detailed media plans to ensure translation of approved channel strategy, liaise with media owners to negotiate strong rate positions, premium formats and overall added value to inform the campaign outputs.
• Ensure that media plans are kept up-to-date with complete accuracy. Constantly monitor and track activity across all channels to ensure all planned & agreed campaign goals are being met (and exceeded) where possible.
• Keep media owners accountable for any under deliveries and negotiate makegoods to balance short falls.
• Build capabilities in logically delivering arguments and clearly/simply selling ideas. The writing of a clear strategy, knowing what insights help frame our story and what is just interesting or telling a client what they already know. Writing a strategy which gives clients what they need vs lighthouse ideas. A big focus on bringing to life their potential customers’ media world.
• Represent the most current thinking across all channels. Specifically, the ‘why’ people display emerging behaviours and engage with emerging channels (not just the ‘how’) and translating these insights into grounded but provocative ideas.
• Management of the output and development of direct reports is crucial to success in this management role
• Demonstrating clear leadership, not just of tasks, but of people and ensuring an ongoing priority of the development of peers and colleagues is crucial.

Expected hands on experience with:

• Broader industry tools – Roy Morgan, AQX, Ad Intel, Big Datr,
• Propriatary tools: Customer Viewpoint, MX,
• Media invoicing tools such as BMD
• Analytic tools such as – Google Analytics, Google Data Studio, Datorama, Adobe Analytics.
• Ad Servers such as DCM, Sizmek, Innovid, Flashtalking
• DMP’s/CDP’s - Adobe, Google, Krux, Rocketfuel
• DSP’s and Buying platforms such as – DV 360, DBM, MediaMath, Quantcast, Appnexus, DataXu, Turn, Sizmek
• Verification – MOAT, Double Verify,

With an understanding of:

• Offline Media Channels - TV / Radio / Press/ OOH
• CRO / Personalisation – VWO, Optimizely
• Native Platforms – Taboola, Outbrain, Gemini
• Search Buying Platform - Ad Words, Marin, Bing