Analyst, Digital Forecasting (Marketing COE) NYC

Disney Entertainment (DE) is a global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DE aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world. Comprised of the Company’s international business units and various direct-to-consumer streaming services, DE aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world

Job Summary:

The Analyst of Digital Forecasting on the Disney Entertainment Research, Insights and Analytics team will be responsible for full scale execution of the forecast workflow. This forecast process includes short and long term (next year, 5-year, 10-year) forecasts as well as tactical and strategic/ad-hoc analysis across a number of different business units and distribution end points. This person will work with other science and analytics analysts to balance the art and science of forecasting to identify user consumption patterns, short- and long-term trends, emerging insights, and data anomalies, while understanding contextual drivers and making strategic recommendations to the Manager, Digital Forecasting and other team leaders. The Analyst position is mostly a tactical role but is expected to think strategically and help to execute organizational strategy.  The Analyst of Digital Forecasting will be responsible for building strong partnerships with internal and external stakeholders and can drive both tactical and strategic projects.

Responsibilities:

Forecasting/Modeling:

• Identify the benefits and challenges of different modeling approaches for each business unit and participate in period reviews of each methodology to support continuous improvement.

• Collaborate with analytics teams, leveraging statistical and machine learning to measure and project a user’s engagement with the Disney platforms across many KPIs.

• Support continuous improvement and increased accuracy of forecasting process by analyzing various data sources to identify trends and measure potential impact on forecast models.

Advanced Analytics:

• Analyze past results, perform variance analysis, identify trends, and make recommendations for improvements

• Work with team members to translate highly ambiguous business questions into thoughtful and comprehensive analyses for stakeholders that deliver actionable insights.Evaluate and execute the appropriate statistical methods to use for analysis and forecasting of user engagement on the platform.

• Create automated reporting using Excel and visualization tools such as Tableau

Data Quality Monitoring:

• As a subject matter expert on internal/external data sources, ensure anomalies/bugs are escalated and if needed workarounds developed to ensure the data is as clean as possible, as these KPI’s will become the source of truth for various groups.

Collaboration and Partnership:

• Ability to work in fast paced and ambiguous environment answering abstract business questions with speed and thoroughness.

• Work across a wide variety of stakeholders to define technical and business requirements for deliverables

Database Management:

• Write and maintain advanced and efficient queries using Snowflake SQL 

• Utilize knowledge of data structures and business needs to validate and test requirements for new data sources and tools in partnership with data science teams 

Basic Qualifications:

• Minimum of one year of experience conducting qualitative business analyses and insights, or relatable work/internships required.

• Advanced Excel and SQL skills required. Experience using visualization tools highly desirable.

• Experience in forecasting, scenario planning, modeling

• Exceptional communication skills (verbal, written, listening)

• Experience with data visualization tools (Tableau, Looker, Microstrategy)

• Experience with data management tools (SQL, Snowflake)

• This role is onsite and requires someone in office 4+ days a week in NYC. (Relocation is not provided.)

• Strong analytic skills, high attention to detail and accuracy in a high-paced ambiguous environment either in a team setting or independently

• Strong organizational and time management skills; ability to prioritize, multi-task and work with multiple managers on a variety of projects

• Reliable; resourceful; pro-active in approach to questions, looks for solutions and information in creative ways

• Flexible; embrace new assignments with a can-do attitude; will seek out opportunities to contribute without being asked and strives to autonomously drive impactful projects to completion

Preferred Qualifications:

• Knowledge and understanding of online advertising metrics as well as web analytics (Adobe Analytics, an ad serving platform, etc)

• An understanding of online metrics including impressions, page views, episode starts and their relationship

Required Education:

• Bachelor’s degree is required, ideally in Data Science or quantitative field.