Analyst II, Casino Marketing Analytics

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As an Analyst II, Casino Marketing Analytics, you will be helping to drive the success and optimizations of our casino marketing strategy. Using your experience in data analysis, communication and problem-solving skills, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance that help shape our marketing strategy. In this role, your analyses will directly impact the budgeting, strategy, and implementation of our marketing dollars to help drive future business growth. 

What you’ll do as an Analyst II

• Collaborate closely with cross-functional teams, including Marketing, Casino Operations, Research, and Casino Analytics to identify opportunities to test new creative, new user offer promotions, and spend flighting.

• Aid in the development and creation of tools and automation for stakeholders.

• Conduct deep dive analysis of large and complex datasets to uncover patterns, trends, and actionable insights.

• Provide weekly insights to stakeholders on marketing spend and acquisition performance  to inform decision making and marketing optimizations.

• Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.

• Be a general strategic problem solver capable of partnering across job functions to evaluate and recommend the best course of action.

• Support Marketing strategy through the analyses of integrated marketing campaigns, creative testing, and new user offer changes. 

• Become an expert of the online casino competitive space, bringing insight from our competitive intelligence to inform decision making. 

• Proactively generate new ideas, build business cases, and measure results to help DraftKings Marketing Analytics stay best-in-class.  

What you'll bring

• At least 2 years of Marketing Analytics or Data Analytics experience.

• Bachelor's degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline, or equivalent experience.

• Proficiency in SQL and Excel/Google Sheets, or an eagerness to learn quickly.

• Knowledge of R, Python, or another statistical programming language is a plus.

• Experience with Tableau, or similar data visualization tools is a plus.

• Comfortable in a fast-paced, results-driven environment.

• Ability to work autonomously, with a strong desire to produce high-quality work.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.