About the job

SummaryBy Outscal

This internship at EA focuses on managing email and in-game message deployments, audience segmentation, and QA checks. You'll streamline programming processes, identify automation opportunities, and support lifecycle initiatives across various channels. Strong project management, communication, and problem-solving skills are essential.

Intern, Activation

Location - Redwood Shores, CA - Must be located in the Redwood Shores, Ca. area during the summer of 2025

Summary

Growth Marketing is at the forefront of digital and generative transformation. We drive deep engagement with hundreds of millions of fans and deliver billions of messages through audience-first planning, world-class creative content production, and advanced management & activation solutions. By extending the reach and depth of our franchises, we connect with fans, enhance the overall entertainment experience, and drive action.

The Content Solutions and Activation team, which sits within Growth Marketing is seen as an essential arm of the business. Our team is hungry to spearhead change, has a lean-in mindset, and is eager to architect efficient unified campaign workspace solutions. We Act with urgency to enable campaign planning, optimize content pipelines and deploy content to our fans by enabling product interoperability, employing generative solutions, unifying cross-team operating models and anchoring decisioning to deeper content reporting.

We believe we are on the cutting edge of marketing content operations and are looking to grow a well-rounded powerhouse. Interested in driving change for a global organization that is constantly evolving.

Job Description

As a Content Programming Intern, you will play a strategic and critical role on the EA Activation team by deploying email campaigns and publishing in-game messaging to our global network of players through enterprise level tools across our portfolio of games.

You will focus on streamlining programming processes to maximize team efficiency, while focusing on identifying opportunities for automation. You will report to the Manager, Activation. This is a paid internship starting in Summer 2025 and is eligible for course credit.

Responsibilities

  • Manage the deployment of email and in-game messages, monitoring of campaign delivery, and assessing risks for assets deploying to our players globally
  • Learn to assemble audience segmentation
  • Participate in QA checks for Email deployments and In-Game programming
  • Support with projects enhancing Lifecycle capabilities across email, in-game and additional channels
  • Develop process documentation and best practices

Desired Skills and Experience

  • Bachelor’s Degree in Marketing, Advertising, Communications, Business or Economics.
  • Interest in content programming, content management systems, or online advertising
  • Experience managing projects and prioritizing deadlines
  • Experience navigating complex operational processes
  • Creative and curious thinker, with the ability to articulate and implement plans
  • Expertise in quality control checks, in-depth troubleshooting
US COMPENSATION AND BENEFITSThe base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the hourly pay ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, degree type (e.g. Bachelor’s, Master’s, PhD), what stage you are in your degree journey (i.e. freshman, sophomore, etc.), qualifications, certifications, experience, skills, geographic location, and business or organizational needs.HOURLY PAY RANGES • California (depending on location e.g. Los Angeles vs. Sacramento): º $19 - $29
The hourly pay is just one part of the overall compensation at EA. We also offer a package of benefits including 80 hours per year of sick time (prorated based on scheduled hours per week if less than full-time), 16 paid company holidays per year, medical insurance, and 401(k). Interns in California are also eligible for Voluntary Disability Insurance.

About The Company

We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.

Shanghai, China (On-Site)

Telangana, India (Hybrid)

Shanghai, China (On-Site)

California, United States (On-Site)

British Columbia, Canada (On-Site)

British Columbia, Canada (On-Site)

Community Of Madrid, Spain (On-Site)

Community Of Madrid, Spain (On-Site)

Ontario, Canada (On-Site)

Texas, United States (On-Site)

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