Analyst II, Loyalty & VIP Growth

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

The Loyalty & VIP Analytics team is focused on using data to generate insights, power fact-based decision making across the business, and enable our VIP team to operate more effectively. In this role, you will partner closely with our Loyalty & VIP Growth team, who are responsible for identifying and engaging high-value customers. You will equip our customer-facing team members with data and insights to help them identify and allocate their time to the highest-value opportunities.

What you’ll do as an Analyst II, Loyalty & VIP Growth

• Build out testing agendas, datasets, and model frameworks for the identification and treatment of potential VIP customers, as well as to drive strategy for our Dynasty Rewards program.
• Define measurable goals and create dashboards to monitor the performance of key customer success metrics.
• Partner with product managers and operators to define business problems and help design analytically-rigorous solutions.
• Conduct analyst-driven “deep dives” that explore broad topics and inspire new ways of thinking about our customers & VIP/Loyalty programs.
• Communicate analyses and business results to Loyalty & VIP management.
• Work cross-functionally across other parts of the Loyalty & VIP organization, and with other teams dedicated to our Sportsbook, Casino, and Fantasy products, and our Marketing organization.

What you’ll bring

• Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 2 years of experience in business analytics or data science.
• Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.
• Knowledge of A/B testing, experimental design, and hypothesis testing methods.
• Curiosity to learn about a complex business and a desire to grow as an analyst.

#LI-AS1

The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.