Apps Performance Specialist, Southeast Asia

8 Months ago • 8 Years +

Business Development

Job Description

This Apps Performance Specialist role, based in Singapore, focuses on promoting Google's app solutions for key accounts in Singapore and Pakistan. Responsibilities include partnering with client teams to understand requirements, offering app best practices, and leveraging technology to meet customer needs. The role involves advocating for new app features, assisting with product adoptions and migrations, and building strong relationships with clients and agencies. A key responsibility is developing and executing long-term marketing strategies using data analysis and compelling narratives to showcase products as solutions to critical business needs. The specialist will also participate in analyzing and researching technical issues, collaborating with senior product management teams. The ideal candidate possesses extensive experience in digital media, sales, marketing, or product roles, and a strong understanding of the Southeast Asia market, particularly within the mobile app and advertising ecosystem.

Good To Have:

Experience in Southeast Asia & Pakistan markets
Knowledge of app & mobile marketing ecosystem
Knowledge in Casual Gaming, eCommerce, Travel & Fintech
Ability to build compelling executive narratives

Must Have:

8+ years experience in digital media/sales/marketing/product
Experience with digital organizations
Experience improving product/customer strategy
Lead promotion efforts for Google App solutions
Partner with client teams to scope and collect requirements
Build and manage joint business plans

Add these skills to join the top 1% applicants for this job

data-analytics

communication

market-research

storytelling

cross-functional

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
8 years of experience in digital media, sales, marketing, or product roles.
Experience working with digital organizations.
Experience identifying and recommending ways to improve product and customer strategy.

Preferred qualifications:

Experience working in or with Southeast Asia and Pakistan markets, with exposure to mobile app or mobile ads business across casual gaming, eCommerce, Travel and Fintech verticals.
Knowledge of app and mobile marketing ecosystem and mobile user acquisition platforms.
Knowledge in Casual Gaming, eCommerce, Travel and Fintech verticals, as well as in the industry issue.
Ability to build and manage joint business plans with key cross-functional partners.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Lead promoting efforts across all Google's App solutions for opportunity accounts in Singapore and Pakistan.
Partner with client facing teams to scope and collect client requirements, provide guidance on app best practices, and apply technology and product knowledge to address customer's business and technology needs.
Advocate new app features and assist clients in the adoption of new products via upgrades and migrations to help them build long-term success.
Build relationships with client decision makers and their agency counterparts to build and carry out long-term marketing strategies.
Use data analysis, technical knowledge, and storytelling to craft compelling executive narratives that position products as solutions to critical business priorities, and participate in the analysis and research for technical issues and work with senior product management teams.