Artist & Partnership Manager

1 Minute ago • 8 Years +

Job Summary

Job Description

This role is for an Artist & Partnership Manager based in Kuala Lumpur, Malaysia, focusing on the Asia & Middle East region. The manager will be responsible for actively scouting, evaluating, and signing new artists, songwriters, and producers across Malaysia and Southeast Asia. Key responsibilities include leading strategic label and creative partnerships, overseeing music development and A&R, and collaborating cross-functionally with marketing, digital, and promotions teams. The ideal candidate will have a minimum of 8 years' experience in A&R or artist management, a proven ability to discover talent, and a deep understanding of music production. Strong negotiation, communication, and interpersonal skills are essential, along with connections within the Malaysian music landscape.
Must have:
  • Actively scout and evaluate new and emerging artists, songwriters, and producers across Malaysia and Southeast Asia.
  • Lead artist signings, co-development deals, and production partnerships that align with Sony Music’s strategic objectives.
  • Build a sustainable artist pipeline through consistent engagement with managers, producers, and talent networks.
  • Monitor platforms, live events, and online trends to stay ahead of the curve on emerging music movements.
  • Identify and develop upstreaming or joint venture opportunities with independent labels, collectives, and creative entrepreneurs.
  • Lead deal negotiations with internal legal and business affairs teams to secure equitable and growth-oriented partnerships.
  • Act as a key liaison with external stakeholders and strategic partners to enhance Sony Music Malaysia’s creative ecosystem.
  • Identify hit-worthy songs, sonic trends, and top-tier producers for project development.
  • Oversee the creative process from demo to recording to ensure commercial readiness and artistic integrity.
  • Coordinate with local and regional A&R collaborators to build strong artist-brand alignment and musical output.
  • Collaborate with marketing, digital, promotions, and business affairs teams to ensure successful artist launches and campaigns.
  • Leverage data and audience insights to inform scouting and development decisions.
  • Serve as a strategic advocate for artists and partners within Sony Music Malaysia.
Good to have:
  • Malay language fluency
Perks:
  • Join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • Platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

Job Details

What you'll do:

Industry Scouting & Artist Signings

  • Actively scout and evaluate new and emerging artists, songwriters, and producers across Malaysia and Southeast Asia.
  • Lead artist signings, co-development deals, and production partnerships that align with Sony Music’s strategic objectives.
  • Build a sustainable artist pipeline through consistent engagement with managers, producers, and talent networks.
  • Monitor platforms, live events, and online trends to stay ahead of the curve on emerging music movements.

Strategic Label & Creative Partnerships

  • Identify and develop upstreaming or joint venture opportunities with independent labels, collectives, and creative entrepreneurs.
  • Lead deal negotiations with internal legal and business affairs teams to secure equitable and growth-oriented partnerships.
  • Act as a key liaison with external stakeholders and strategic partners to enhance Sony Music Malaysia’s creative ecosystem

Music Development & A&R Oversight

  • Identify hit-worthy songs, sonic trends, and top-tier producers for project development.
  • Oversee the creative process from demo to recording to ensure commercial readiness and artistic integrity.
  • Coordinate with local and regional A&R collaborators to build strong artist-brand alignment and musical output.

Cross-Functional Execution & Strategy

  • Collaborate with marketing, digital, promotions, and business affairs teams to ensure successful artist launches and campaigns.
  • Leverage data and audience insights to inform scouting and development decisions.
  • Serve as a strategic advocate for artists and partners within Sony Music Malaysia.

Who you are:

  • Minimum 8 years' experience in A&R, music scouting, artist management, or label partnerships within Malaysia or the Southeast Asian region.
  • Proven ability to discover and sign talent with strong market potential.
  • A deep understanding of music production and recording, with a strong instinct for hit potential.
  • Well-connected across the Malaysian music landscape—artists, producers, indie labels, content creators, and cultural tastemakers.
  • Excellent negotiation, communication, and interpersonal skills.
  • Malay language fluency preferred.
  • A self-starter with strategic vision, commercial acumen, and creative flair.

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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