Associate Manager, Lifecycle & Loyalty

9 Minutes ago • 3-5 Years • $65,000 PA - $80,000 PA
Marketing

Job Description

Condé Nast is seeking a strategic, data-driven Associate Manager for its Lifecycle & Loyalty team. This role involves designing and executing programs to deepen subscriber engagement, reduce churn, and strengthen loyalty across various brands like Vogue and The New Yorker. Reporting to the Associate Director of Engagement & Retention, the individual will collaborate cross-functionally with marketing, analytics, content, and product teams to deliver personalized experiences and optimize retention strategies.
Good To Have:
  • Experience in subscription-based businesses, media, or e-commerce.
  • Familiarity with CRM tools like Salesforce Marketing Cloud or Braze.
  • Knowledge of analytics tools such as Google Analytics or Looker.
  • Understanding of customer segmentation, personalization, and testing methodologies.
Must Have:
  • Support development and execution of lifecycle campaigns.
  • Analyze subscriber behavior and retention data.
  • Track KPIs like engagement rate, churn, and renewal.
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3-5 years in lifecycle, CRM, retention, or loyalty marketing.
  • Experience managing multi-channel marketing campaigns.
  • Strong analytical skills and data-driven approach.
  • Excellent organizational, project management, and communication skills.
Perks:
  • Competitive compensation
  • Comprehensive benefits
  • Opportunity to shape how millions of loyal readers and subscribers engage with influential media brands
  • Work with talented colleagues who are passionate about storytelling and audience experience
  • Inclusive environment
  • Discretionary bonus compensation

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About Condé Nast

Condé Nast is a global media company producing some of the world’s most iconic brands, including *Vogue, The New Yorker, Vanity Fair, GQ, Wired, Bon Appétit,* and *Architectural Digest.* Our mission is to inspire, inform, and entertain through the power of storytelling — reaching millions of consumers each month across print, digital, video, and experiences.

We believe great content sparks meaningful connections, and our teams are dedicated to delivering premium experiences that engage audiences around the world.

The Role

We’re looking for a strategic, data-driven marketer to join our Lifecycle & Loyalty team as Associate Manager, Lifecycle & Loyalty. This role will help design and execute programs that deepen subscriber engagement, reduce churn, and strengthen loyalty across our portfolio of brands.

Reporting to the Associate Director of Engagement & Retention, you’ll work cross-functionally with marketing, analytics, content, and product teams to deliver personalized, high-value experiences that keep our subscribers connected to the content they love.

What You’ll Do

Drive Engagement Initiatives

  • Support the development and execution of lifecycle campaigns that increase subscriber engagement across multiple channels, including email, in-product, push, and social.
  • Partner with editorial teams to highlight content that reinforces subscriber value.
  • Contribute to the strategy for loyalty programs and exclusive subscriber benefits.

Optimize Retention

  • Analyze subscriber behavior and retention data to identify high-impact opportunities for churn prevention.
  • Assist in testing and rolling out win-back campaigns, renewal messaging, and retention-focused incentives.
  • Collaborate with customer service to ensure retention strategies align with the overall subscriber experience.

Measure & Improve Performance

  • Track KPIs such as engagement rate, churn, renewal, and loyalty program participation.
  • Provide reporting and actionable insights to optimize campaigns and inform future strategies.
  • Work closely with analytics to design and evaluate A/B tests and other experiments.

Collaborate Across the Organization

  • Partner with product, CRM, creative, and editorial teams to ensure campaigns are brand-aligned and audience-first.
  • Coordinate with acquisition and lifecycle teammates for seamless customer journey communications.

Who You Are

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3–5 years of experience in lifecycle marketing, CRM, retention, or loyalty marketing.
  • Experience managing multi-channel marketing campaigns.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent organizational, project management, and communication skills.

Preferred Qualifications

  • Experience in subscription-based businesses, media, or e-commerce.
  • Familiarity with CRM tools such as Salesforce Marketing Cloud or Braze.
  • Knowledge of analytics tools like Google Analytics or Looker.
  • Understanding of customer segmentation, personalization, and testing methodologies.

What We Offer

At Condé Nast, you’ll join a team that values creativity, curiosity, and collaboration. You’ll have the opportunity to shape how millions of loyal readers and subscribers engage with some of the most influential brands in media. We offer competitive compensation, comprehensive benefits, and the chance to work with talented colleagues who are passionate about storytelling and audience experience.

Diversity & Inclusion

Condé Nast is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, experiences, and perspectives to apply.

The expected base salary range for this position is from $65,000-$80,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

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