Associate Program Marketing Manager
Job Summary
Job Description
The Associate Program Marketing Manager will be a key member of the Global Medscape program marketing team. Responsibilities include developing, optimizing, and delivering marketing campaigns and digital marketing assets to support direct-to-physician promotional programs such as microsites and content destinations. The role involves autonomous setup, launch, and efficient delivery of campaigns, collaboration with various teams for marketing task execution, and learning/applying optimization techniques to meet traffic goals and client KPIs. The individual will analyze campaign metrics, monitor performance, and adjust campaigns for smooth delivery. Adherence to global documentation and guidelines is expected, along with tracking multiple campaigns and their optimizations daily. Identifying and troubleshooting performance issues with internal teams and flagging to management for escalation are crucial. Close collaboration with sales and client-facing teams for performance updates and insights is also required.
Must have:
- Bachelor's degree or equivalent experience
- 3+ years in digital marketing (email, programmatic, media)
- Digital campaign management experience
- Marketing Operations/Ad Operations experience
- Excellent written and verbal communication skills
- Strong MS Excel, Access, and analytical skills
- Attention to detail, organized, results-driven
Good to have:
- Experience with Workfront/MS Project
- Proficient in Salesforce, Google Ad Manager, Tableau
- Experience in Pharmaceutical Marketing
6 skills required
Job Details
About the Company:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For company details visit our website: www.webmd.com / www.internetbrands.com
For company details visit our website: www.webmd.com / www.internetbrands.com
Education: Bachelor’s degree in a related field, or similar years of relatable experience
Experience: 3+ years experience in any of the following:
Digital marketing (email, programmatic, media channels), Digital campaign management,
Marketing Operations, Ad operations
Work time: 12PM to 9PM
Work Mode: Work from office
Overview:
The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)
Main duties and responsibilities:
● Work autonomously to setup, launch and deliver campaigns accurately and efficiently
● Collaborate with Account Managers, Project Managers, and Business Intelligence teams to execute marketing tasks during the campaign setup.
● Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met
● Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery
● Follow Global documentation and guidelines provided to ensure best practices are followed
● Track portfolio of multiple campaigns and their optimizations daily
● Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation
● Collaborate closely with Sales and Client facing teams to provide performance updates and insights
Skills, qualifications and experience required:
● Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management
● Experience working on projects timelines e.g. Workfront/ MS Project
● Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment
● Excellent written and verbal communication skills
● Strong MS Excel, Access and Analytical skills
● Great attention to detail, highly organized and results- driven
● Proficient in Salesforce, Google Ad Manager, and Tableau is preferred
● Experience in Pharmaceutical Marketing is a plus
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.
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