Business Development Executive

1 Month ago • All levels • Business Development

Job Summary

Job Description

Informa Markets, a division of Informa, organizes large-scale events in 14 specialist markets globally, creating platforms for industries to connect buyers and sellers. They also provide year-round online platforms for business showcasing, lead generation, and knowledge sharing. Smartcore, a leader in Food & Nutrition Marketing and Media Services, is seeking a Business Development Executive to expand its team. The role involves client acquisition through direct outreach, collaboration with marketing on lead generation, driving revenue via online advertising and content solutions, and building relationships with small to medium-sized customers. The executive will utilize consultative selling, create proposals, negotiate contracts, and manage the Salesforce CRM.
Must have:
  • B2B sales experience, especially with online marketing services
  • Understanding of integrated B2B marketing campaigns
  • Strong communication and presentation skills
  • Ability to spot and pursue upselling opportunities
  • Skill in asking probing questions and handling objections
  • Excellent written and verbal English
  • Willingness to travel
Good to have:
  • Salesforce CRM experience
Perks:
  • Competitive salary
  • Freedom & flexibility in work arrangements
  • Great community with social events
  • Opportunity for career development with training and learning resources
  • 24 days annual leave plus a birthday leave day
  • Option to work remotely for up to four weeks annually
  • ShareMatch scheme for company shares
  • FiscFree for gym subscriptions or bike purchases
  • Strong wellbeing support including EAP and mental health resources
  • Monthly commuting and travel cost reimbursement
  • Recognition for great work through global awards
  • Chance to collaborate with international teams

Job Details

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

Job Description

About Us

At Smartcore, we're leaders in Food & Nutrition Marketing and Media Services. Our digital ecosystem includes online directories, webinar series, and world-renowned trade shows. We have a database of over 400,000 food and nutrition professionals, an in-house content team, and digital marketing expertise.

We're growing our team and looking for a Business Development Executive to join us. You'll work alongside digital marketing specialists, content experts, and industry professionals.

What You'll Do

  • Find new clients through direct outreach and follow-ups
  • Work with our marketing team on lead generation campaigns
  • Boost revenue through online advertising, custom content, and editorial solutions
  • Build relationships with small and medium-sized customers
  • Use consultative selling to meet client needs and overcome challenges
  • Create compelling proposals and contracts
  • Negotiate effectively and handle customer objections
  • Keep our Salesforce CRM up-to-date with accurate pipeline and sales information
  • Report to your manager on customer pipelines and bookings

Qualifications

What We're Looking For

  • Experience in B2B sales, especially with online marketing services
  • Understanding of integrated B2B marketing campaigns
  • Salesforce CRM experience is a plus
  • Strong communication and presentation skills
  • Ability to spot and pursue upselling opportunities
  • Skill in asking probing questions and handling objections
  • Excellent written and verbal English (additional languages are a bonus)
  • Willingness to travel

Join Our Team

We're looking for someone who can think big and act small. You'll need to be straightforward in your communication, assured in your expertise, and bring energy to your work. Most importantly, you'll focus on our clients' needs, both practical and emotional.

Ready to make an impact in the food and nutrition industry? We'd love to hear from you!

Additional Information

Alongside a competitive salary, Informa also offers the following employee benefits:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
  • Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits. • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
  • Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
  • Recognition for great work, with global awards and kudos programmes
  •  As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.  At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.  

See how Informa handles your personal data when you apply for a job here.

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About The Company

We connect businesses and professionals with knowledge. Whether it’s through powerful events, cutting-edge research, specialist content and media or smart digital marketing services, Informa champions specialists – helping them learn more, know more and do more. We’re a leading international FTSE 100 business. You might know us as Informa or you might know one of our fantastic brands, which include Black Hat, Natural Products Expo, Routledge, Industry Dive, Aviation Week, Omdia, FAN EXPO, World of Concrete and many more.

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