Campaign Operations Lead - Paytm Ads

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

Paytm Ads (https://ads.paytm.com/) is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries. It offers advertisers the opportunity to engage with 350Mn+ users who interact with over 200+ payment & retail services, online and offline - offered by Paytm. We are seeking a highly experienced and data-driven professional to lead our Ads Campaign Management team. This role involves overseeing end-to-end digital advertising campaign execution, ensuring operational excellence, and driving continuous performance optimization. The candidate will manage a team of campaign associates, monitor delivery against KPIs, and collaborate with cross-functional teams to align campaign execution with business objectives.

ResponsibilitiesTeam Leadership & People Management

• Lead, mentor, and develop a team of Campaign Management Associates.
• Set performance goals, conduct regular reviews, and implement training.
• Allocate workloads effectively and ensure adherence to campaign management best practices.

Campaign Oversight & Quality Control

• Oversee setup, implementation, and management of digital ad campaigns.
• Ensure campaigns are executed accurately, on-time, optimized to meet KPIs (ROI, CTR, CPA).
• Establish and enforce quality control processes for campaign execution and reporting.

Performance Monitoring & Optimization

• Track and analyze overall team performance and campaign delivery metrics.
• Develop strategies to improve operational efficiency and campaign outcomes.
• Conduct in-depth post-campaign analysis to derive insights and enhance future performance.

Cross-functional Collaboration

• Work closely with sales, product, and client to ensure campaigns align with business goals.
• Act as the escalation point for complex campaign issues, troubleshooting.
• Contribute to strategy planning sessions by providing insights and recommendations.

Reporting & Insights

• Consolidate and present comprehensive performance reports to leadership and stakeholders.
• Provide actionable insights to improve campaign ROI and operational workflows.