CDP Platform Support Analyst

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Drive cutting-edge customer data solutions that shape how the world’s leading music company understands and engages its audience. As the CDP Solutions Specialist, work with top-tier marketing, data, and tech teams to unify customer data, build smart segments, and power personalized journeys. This role blends advanced CDP expertise, data delivery, and AI-driven insight in a fast-paced, creative environment.

How you'll CREATE:

• Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement.
• Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value.
• Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies.
• Support data governance, privacy, data quality, and performance best practices across all customer data flows.
• Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)
• Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance
• Stay at the forefront of CDP trends, marketing technology, and emerging data strategies.
• Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP.

Bring your VIBE:

• 8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms.
• Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools.
• Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions
• Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data.
• Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization.
• Strong communicator with a passion for innovation and teamwork in a creative setting.
• Bachelor's in Computer Science, Data Science, or Marketing Tech, or equivalent experience.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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