Content Programming Associate

What will you do?

• Execute In App Promotions on Partner platforms like Carousel Landing pages, General Landing pages.
  

• Capture and highlight the best content from a wide range of topics, including lifestyle topics relevant to the company
  

• Stay up-to-date on best practices and make recommendations for content strategy.
  

• Content Curation: As a Content Curator, the primary responsibility is to select and organize content for Partner's platform. This involves identifying and curating a diverse range of movies, TV shows, and other digital media assets that align with our platform's content strategy and target audience.
  

• Monitor content curation on partner platform, identify errors, corrections and execute fixes then make it Live.
  

• Identify and track metrics to measure the success of content curation efforts.
  

• Edit and optimize content for search engine optimization
  

• Content Quality Assurance: Maintain a high standard of content quality by reviewing and ensuring that selected content meets our platform's guidelines and standards. This includes assessing content for relevance, accuracy, and audience appropriateness.
  

• Content Metadata Management: Effectively manage metadata associated with curated content, including titles, descriptions, tags, and images, to enhance the discoverability and user experience on the platform.
  

• Content Scheduling: Develop and maintain a content schedule, ensuring a consistent and engaging release of new content to keep our audience engaged and coming back for more.
  

• Content Trend Analysis: Stay up-to-date with industry trends, audience preferences, and competitor offerings to make informed decisions regarding content curation and programming.
  

• Audience Engagement: Monitor user feedback and engagement metrics to understand audience preferences and adapt content curation strategies accordingly.
  

• Collaboration: Collaborate with content acquisition, marketing, and analytics teams to align content curation with broader platform goals and initiatives.
  

Requirements:

• Passion for Content: A deep love for movies, TV shows, and digital media content, along with a knack for identifying what resonates with viewers.
  

• OTT Platform Familiarity: Understanding of OTT platforms, their user interfaces, and content delivery mechanisms
  

• 3-4 Years of experience in Content Programming and operations role preferably in OTT Platform.
  

• Exceptional organizational skills to manage a diverse library of digital media assets.
  

• Communication: Effective written and verbal communication skills to collaborate with cross-functional teams and articulate content curation strategies.
  

• Familiarity with content management systems (CMS) and digital media software is a plus.
  

• Creative Vision: A creative mindset to curate content that engages, entertains, and retains viewers.
  

Qualifications

• Excellent communication and writing skills
  

• Proven experience in content strategy and curation in a media or entertainment industry
  

• Strong attention to detail and ability to multitask in a fast-paced environment
  

• Bachelor's degree in Journalism, Communications, or related field
  

• Knowledge of regional content and culture is a plus
  

• Proficiency in Haryanvi or Rajasthani dialects is a plus