Key Responsibilities:
- Strategy Development:
Develop comprehensive media marketing strategies aligned with business objectives and audience needs.
- Campaign Management:
Plan, execute, and optimize media campaigns across digital, social, and traditional platforms.
- Content Creation:
Collaborate with content creators to produce engaging multimedia content that resonates with the target audience.
- Analytics & Reporting:
Monitor, analyze, and report on campaign performance using analytics tools; provide data-driven recommendations for improvement.
- Budget Management:
Oversee the media marketing budget to ensure efficient and cost-effective resource allocation.
- Collaboration:
Work closely with cross-functional teams, including sales, PR, and product development, to ensure consistent and cohesive messaging.
- Trend Analysis:
Stay updated on industry trends, emerging platforms, and competitor activities to identify new growth opportunities.
- Brand Management:
Ensure consistent brand messaging and uphold brand standards across all media channels.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in media marketing or a similar role.
- Strong understanding of digital marketing tools and social media platforms.
- Excellent communication and project management skills.
- Proficiency in analytics tools (e.g., Google Analytics, social media insights).
- Creative thinker with a passion for storytelling and audience engagement.
Preferred Skills:
- Experience with marketing dashboards and content marketing strategies.
- Knowledge of graphic design or video production is a plus.
- Strong analytical mindset with the ability to interpret and act on data insights.