Brand Manager

What will you work on?

As a Brand Manager (BM) you will be part of the Marketing Team working on marketing execution and promotional activities of Spin Master brand portfolio. Brand Manager is responsible for Brand Management plans, maximize opportunities, manage risk, deliver on profitability goals, develop effective long-term business relationships and exceed customer expectations.

How will you create impact?

• Developing the annual Brand Management strategies for CEE (Poland, CZ, SK, HU, RO, TR, CIS, Balkans) markets and set up of detailed Brand marketing plans.
• Ongoing market observation: analyse sales data and recommend and carrying out of appropriate corrective measures.
• Analyze consumer insights.
• Adapting TV commercials on a Brand level and giving feedback with regard to international projects.
• Day-to-day communication with the most important external business partners: sales team, advertising and promotion agencies, PR agencies, licensors, global business units etc.
• Internal communication on a daily basis with the International Marketing Teams, Sales, Finance, Trade Marketing, Planning etc.
• Managing brand AP budget.
• Liaise closely with CEE customers and Sales Team to work out customer specific Brand promotion plans.
• Product presentation in line with yearly customer and distributor previews.
• Manage own brands to exceed annual corporate goals e.g. revenue, margin, market share, consumer demand.
• Develop long term brand equity for your key brands through a hands-on approach to managing your brands forecasting, SKU management, retail activity and TV placement (when appropriate).
• Develop and manage consumer marketing campaigns (above-the-line) within agreed budgets.
• Work closely with relevant marketing agencies to develop marketing plans and with PR agencies on the execution of PR plans.
• Where appropriate, work closely with licensors.
• TLP Management. Manage mix/pricing to achieve annual financial objectives.
• Forecasting closely work with Supply/Demand Planners and Sales Team to review and implement regular (minimum monthly) changes as part of Forecasting Reviews.
• Produce tools necessary to support Sales Team on a regular basis such as range plans, external TV plans, brand promotional guidelines.
• Toy Fairs - on the the members of the wider team responsible for managing attendance at different Toy Fairs. Responsible for ensuring that your brands are well represented.

How will you fit into the team?

• Demonstrated success managing a business portfolio with a national Toy retailers (preferred).
• Ability to build and maintain relationships, both externally and internally.
• Demonstrated organization, planning and communication skills.
• Goal oriented to achieve targets through self-motivation, persistence determination.
• Ambitious, determined, results-oriented, convincing, extroverted, strong presentations skills.
• Result driven strive to exceed the goals.
• Creative thinking and proactive approach. Creative mind set in combination with a hands-on attitude.
• Relationship builder and team player in a small team.
• Organizational and time management skills with the ability to balance multiple competing demands.
• Entrepreneurial skills.
• Getting things done mentality.
• Somebody who wants to have fun and the goal to become part of a successful team.
• A team player able to work across departments (e.g. sales, marketing, finance, planning) and with external stakeholders (e.g. retailers, licensors).
• Organizational and time management skills with the ability to balance multiple competing demands.
• Proven ability to do whatever it takes to get the job done while continuously taking initiative and pushing
• Projects forward under tight deadlines.
• Can do attitude.
• A strong level of passion and willingness to be awesome!

What are your skills and experience?

• University or Bachelor Degree in Marketing / Business qualifications (preferably)
• Minimum of 4 years relevant marketing experience ideally in the Toy Industry or other kid-related industries (for example toy retail or kid licensing - marketing/licensing/entertainment business)
• Excellent communication skills
• Strong marketing skills experience of developing and delivering strong marketing plans.
• Advanced in MS Windows, Word, Excel, PowerPoint, SAP
• Ability to create and maintain business presentations, excel files, read POS reports.
• Fluent English in writing and verbally.
• Fluent in one CEE language in writing and verbally.

#LI-ND1 #LI-Hybrid and #LI-Spinmaster #LI-Poland

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.