Manager, Consumer Programs - Nintendo Stores

5 Months ago • 6 Years + • Marketing • $114,000 PA - $205,000 PA

Job Summary

Job Description

This role oversees and directs the execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands. Responsibilities include collaborating in strategic planning, working cross-functionally with internal teams, leading the briefing and creative development process, presenting proposals to senior management, developing creative materials and tactics, managing and overseeing onsite event execution, and gaining insights and learnings for future programs.
Must have:
  • 6+ years experience in consumer marketing, experiential event marketing or related fields
  • Proven record of developing and executing successful, fully-integrated large scale events
  • Strong understanding of promotional and experiential strategies and tactics
  • Bachelor’s degree or equivalent combination of education and experience
Perks:
  • Semi-annual discretionary performance bonus
  • Medical
  • Dental
  • Vision
  • 401(k)
  • Paid time off

Job Details

Nintendo of America Inc.

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

DESCRIPTION OF DUTIES:

  • Oversees and directs execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands.

  • Actively collaborates in the strategic planning process with upfront and ongoing development of proposals for experiential marketing programs.

  • Works closely and cross-functionally with internal teams to align overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion.

  • Leads the briefing and creative development process by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware and software.

  • Presents final experiential opportunities and proposals to senior management for approvals based on strategic approach, projected results, and ROI.

  • Leads the development of creative materials and tactics that deliver proper and impactful use of IP and brand messages.

  • Manages and oversees onsite event execution, and production, to gain insights and learnings for current or future programs.

SUMMARY OF REQUIREMENTS:

  • Six or more years of experience in consumer marketing, experiential event marketing, or related experience in strategic planning and execution of consumer marketing campaigns.

  • Proven record of developing and executing successful, fully-integrated large scale events with significant market and consumer impact while staying on-time and on-budget.

  • Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution.

  • Bachelor’s degree or equivalent combination of education and experience.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $114,000 - $205,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.

Similar Jobs

SOFTGAMES - UI Game Artist - Fully Remote

SOFTGAMES

Berlin, Berlin, Germany (Remote)
1 Week ago
Haptic - Senior Backend Engineer

Haptic

Paris, Île-de-France, France (Remote)
3 Months ago
Techland - Game Data Analyst

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago
Ubisoft Blue Byte - Technical Artist

Ubisoft Blue Byte

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
2 Weeks ago
Veeam Software - Sales Development Representative with Italian

Veeam Software

Bucharest, Bucharest, Romania (On-Site)
1 Day ago
Netflix - Manager, Integrated Marketing, Korea

Netflix

Seoul, South Korea (On-Site)
3 Months ago
Socialpoint - Senior User Acquisition Manager

Socialpoint

Barcelona, Catalonia, Spain (Hybrid)
2 Weeks ago
Axiom Zen - Growth Marketing Manager

Axiom Zen

United States (Remote)
2 Months ago
Aristocrat Gaming - Product Marketing Manager Lead

Aristocrat Gaming

London, England, United Kingdom (Hybrid)
1 Month ago
Google - Platforms Marketing Manager, YouTube Marketing APAC

Google

Gurugram, Haryana, India (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

lifechruh - Regional Digital Marketing Manager

lifechruh

Edmond, Oklahoma, United States (On-Site)
1 Month ago
Postman - Global Workplace Experience & Operations Manager

Postman

San Francisco, California, United States (Hybrid)
1 Day ago
Xsolla - Chief of Staff to the President

Xsolla

Los Angeles, California, United States (Remote)
2 Weeks ago
Techland - Software Engineer in Test

Techland

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
4 Months ago
Powerintegration - Senior Network Engineer

Powerintegration

San Jose, California, United States (On-Site)
6 Days ago
social point  - Senior Unity Developer

social point

Barcelona, Catalonia, Spain (Hybrid)
17 Hours ago
Lionbridge Games - Community Coordinator

Lionbridge Games

Quebec, Canada (Hybrid)
2 Months ago
Invenio - Incident Manager

Invenio

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
1 Month ago
Streamline Media Group  Inc  - Level Designer

Streamline Media Group Inc

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
7 Months ago
Electronic Arts - Product Manager, Moderation and Automation

Electronic Arts

Hyderabad, Telangana, India (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Redmond, Washington, United States

The Walt Disney Company - Senior Software Engineer - Roku Engineer

The Walt Disney Company

Bristol, Connecticut, United States (On-Site)
2 Weeks ago
Minted - Brand Communications Assistant

Minted

San Francisco, California, United States (Hybrid)
1 Month ago
Google - Software Engineer III, AI/ML GenAI, Google Cloud Data Management

Google

Sunnyvale, California, United States (On-Site)
2 Weeks ago
Epic Games - Animation Tools Programmer

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
Aeon for Ocean - Volunteer : Comic Illustrator

Aeon for Ocean

United States (On-Site)
8 Months ago
Universal Music - Manager, North America Catalog Services

Universal Music

Franklin, Tennessee, United States (On-Site)
1 Month ago
Netflix - Product Manager, Ads Platform (CRM)

Netflix

Los Gatos, California, United States (On-Site)
2 Weeks ago
Aisera Jobs - Senior DevOps Engineer

Aisera Jobs

Palo Alto, California, United States (On-Site)
1 Day ago
Netflix - Senior Technical Writer

Netflix

Los Gatos, California, United States (On-Site)
2 Months ago
Life church - Associate Host Team Pastor

Life church

United States (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

NetEase Games - Global Influencer Marketing

NetEase Games

Canada (On-Site)
4 Months ago
Stardock - Influencer Marketing Manager

Stardock

Plymouth, Michigan, United States (On-Site)
1 Week ago
Activate Games - Marketing and Communications Specialist

Activate Games

Ontario, Canada (Remote)
1 Month ago
PwC - Advokát/koncipient/ka do týmu daňových litigací

PwC

Prague, Prague, Czechia (On-Site)
6 Months ago
Nintendo - CONTRACT - Marketing Specialist (LatAm)

Nintendo

Redmond, Washington, United States (Hybrid)
5 Months ago
Assystems - Chargé d'Essais H/F

Assystems

Cattenom, Grand Est, France (On-Site)
6 Months ago
Gameplay Galaxy - Marketing Manager

Gameplay Galaxy

(Remote)
1 Month ago
Kwalee - Lead Growth Manager

Kwalee

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Nintendo - CONTRACT - Email Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
5 Months ago
Voodoo - Marketing Unity Developer

Voodoo

İstanbul, Türkiye (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.


Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.


For more information about Nintendo please visit www.nintendo.com.

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Nintendo

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug