Coordinator, Paid Media

6 Months ago • Upto 1 Years • Marketing

Job Summary

Job Description

The Coordinator, Paid Media will support the global Disney+ Growth Marketing team in the Japan market. Responsibilities include assisting with digital advertising strategies (programmatic display and social) for subscriber acquisition, managing budgets and media ad trafficking, reporting, and contributing to larger strategic projects. The role requires collaboration with local and cross-country teams, evaluating publishers, creating media plan recommendations, tracking partner performance, and identifying/resolving ad tracking or creative issues. Monitoring industry trends and contributing to the overall success of the Global Paid Media team are also key responsibilities. The ideal candidate has experience with direct response campaigns and familiarity with programmatic and paid social platforms.
Must have:
  • English & Korean proficiency
  • Digital media marketing experience
  • Proficient in Microsoft Office (Excel)
  • Experience with programmatic and paid social platforms
  • Strong communication and time management skills
Good to have:
  • Experience with mobile app tracking solutions
  • Understanding of third-party ad verification partners

Job Details

Job Summary:

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Growth Marketing team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

The Coordinator, Paid Media will be working on the global Disney+ Growth Marketing team, supporting the Japan market. This position will work with teammates locally and cross-countries to drive subscriber acquisition, utilizing programmatic and paid social strategies.

Responsibilities:

· Assist in applying digital advertising (programmatic display and social) strategies to acquire Disney+ subscribers efficiently

· Assist with budget updates, media ad trafficking, reporting, and additional deliverables requested for larger strategic projects

· Gain knowledge in global and local advertising platforms to help execute and manage campaigns

· Support team in evaluating publishers and use media research tools and resources to create strong media plan

recommendations

· Maintain team, channel, and campaign documentation i.e. take notes, compiles recaps etc.

· Track partner performance daily to ensure campaign effectiveness, working with the team to hold partners accountable for achieving KPIs

· Assist in compiling updates on partner capabilities

· Identify and resolve any issues with ad tracking or creative units

· Monitor trends, tools, opportunities and applications in both the digital media ecosystem and in the streaming industry, and apply knowledge accordingly

· Collaborate with larger Global Paid Media team to align on performance trends to ensure holistic team success

· Potentially support additional Global tasks as needed

Requirements:

· English & Korean language proficiency

· Digital Media Marketing internship experience preferred

· Ideal candidate will have some experience with direct response campaigns

· Skilled in all Microsoft Office Products, specifically Excel

· Hands on experience with programmatic and paid social platforms a plus (i.e. DV360, CM360, Yahoo!, Meta, TikTok, etc.)

· Basic understanding of mobile app tracking solutions and third-party ad verification partners a plus (i.e. Kochava, Integral Ad Science, etc)

· Ability to manage time and workload and has flexibility to work across different projects and vendors

· A strong communicator with a can-do, positive attitude and a strong desire to get things done

· Sense of humor and desire to have fun!

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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