Social Marketing Manager

2 Months ago • All levels • Marketing

Job Summary

Job Description

As a Social Marketing Manager for YouTube Marketing, you will shape and drive the brand social personality and communication for a culturally significant brand in a growing region. You will be responsible for go-to-market plans for social brand programs in South Korea, overseeing briefing, creative execution, managing approvals, and troubleshooting. You will be analyzing data, deepening brand engagement, and driving positive brand sentiment. The role is cross-functional and international, working with various teams. You will develop strategies, calendars, and plans, manage execution by briefing agencies, and measure performance. You will be part of the YouTube APAC Social Marketing Team and work closely with the Social Marketing lead for YouTube South Korea via Oliver.
Must have:
  • Experience in planning, executing, and optimizing social media content & campaigns.
  • Experience in working with content production houses and agencies
  • Experience working with influencers and creators
  • Excellent English written and oral communication skills. Fluency in Korean language.
  • Understanding of YouTube’s ecosystem (user, creator, advertiser)
  • Brand management experience / creative agency experience
  • Ability to work on multiple projects simultaneously
  • Experience with user brand research, with strong data comprehension skills.

Job Details

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Social Marketing Manager

Location: Seoul, South Korea

 

About the role:

As Social Marketing Manager for YouTube Marketing , you will be shaping and driving the brand social personality and communication of one of the most culturally significant brands of our times in a dynamic and growing region.

You should have experience driving social strategies and campaigns that have created impact on marketing and business goals. You will be responsible for the go-to-market plans for these social brand programs in South Korea - overseeing briefing, creative execution, managing approvals and troubleshooting issues, launches and results. You are as obsessed about what excites our audiences on social media and our follower communities as you are about what our products can do for them. You are a constant advocate for our users and creators – your ideas are always deeply rooted in what they care about and what delights them. You have deep analytical expertise and experience setting up processes to escalate potential brand risks and respond swiftly and thoughtfully to topics that are important to our users. And you look at social as a way to deepen our connection with communities, relying on data for insights that will drive measurable results.

The role is cross-functional and international - you’ll work with local, regional (APAC) and global YouTube product marketing managers as well as local XFN teams (e.g. partnerships, legal, comms, policy). You’ll deepen brand engagement, elevate our social presence, drive positive brand sentiment and engagements, and provide frequent and clear analysis to management allowing the organization to develop a strong grassroots understanding of what our users and creators care about. Beyond building impactful social and influencer marketing strategies that bring the brand to life across social channels, you’ll also work with the regional social marketing team on including proactive and reactive social listening. You will be a part of the YouTube APAC Social Marketing Team and will work closely with the Social Marketing lead for YouTube South Korea via Oliver. 

 

What you will be doing:  

  • Project management and support the team the strategies, planning, agency briefing, GTM, execution and measurement  of YouTube South Korea’s social and brand projects and campaigns with a social first lens. 
  • Develop strategies, calendars and GTMs plans for specific campaigns. Work with internal teams and stakeholders to align on directions and OKRs while ensuring all plans are aligned with YouTube’s brand mission and strategy.
  • Project Manage the execution of the same by briefing agencies and ensuring smooth and timely execution of the campaign.
  • Performance measurement and post mortems of campaigns to inform stakeholders and future plans.
  • Support FTE in compliance with regards to the SOWs, POS and invoices of external agency partners.

 

What you will need to be great in this role:

  • Bachelor’s degree or equivalent work experience.
  • Experience in planning, executing and optimizing social media content & campaigns. Understanding of best in class social media work in the industry and partners who can deliver the same 
  • Experience in working with content production houses and agencies 
  • Experience working with influencers and creators
  • Thorough and in depth understanding of trending and relevant social media influencers who can align and deliver to brand/ campaign goals 
  • Excellent English written and oral communication skills. Fluency in Korean language.
  • Understanding of YouTube’s ecosystem (user, creator, advertiser) and multi-format product (long form, short-form, streaming)
  • Entertainment or content management experience, with knowledge of APAC pop culture and media.
  • Brand management experience / creative agency experience with a strong mix of creative thinking and project management. Specifically strong experience in digital marketing and social / content marketing.
  • Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
  • Experience with user brand research, with strong data comprehension skills.
  • Strong leadership, influencing and communication skills, with demonstrated talent at building and managing strong collaborative partnerships with third party agencies and cross-functional teams.
  • Experience in social analytics, knowledge of social media monitoring and listening tools – have built and maintained processes to proactively and reactively manage audience sentiment across social platforms.
  • Demonstrated strong performance in prior roles, with independence, strong sense of ownership  and ability to form own point of view and recommendations
  • Ability to operate and find answers/develop solutions in ambiguity and in a very fast paced environment.

Req ID: 12047

#LI-RO1 #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Similar Jobs

Capgemini - WLAN Tester

Capgemini

Hyderabad, Telangana, India (On-Site)
1 Month ago
Evolution  - In Studio Game Presenter (Retail Alternative)

Evolution

Atlantic City, New Jersey, United States (On-Site)
2 Weeks ago
Qualcomm - Linux Android system performance engineer

Qualcomm

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Balbix - Director of Product Management

Balbix

San Jose, California, United States (On-Site)
8 Months ago
Novo - KYC -BSA/AML - Assistant Manager

Novo

Gurugram, Haryana, India (On-Site)
2 Months ago
Playtika - Marketing Systems Analyst

Playtika

Israel (On-Site)
7 Months ago
CyberArk - Regional Marketing Manager - Central

CyberArk

United States (On-Site)
1 Month ago
beghou consulting - Marketing Ops/Growth Specialist

beghou consulting

Bengaluru, Karnataka, India (Hybrid)
4 Months ago
Bazaar Voice - Marketing Operations Application Specialist - Marketo

Bazaar Voice

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
Lulalend - Direct Marketing Specialist

Lulalend

Cape Town, Western Cape, South Africa (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Toast - Territory Account Executive

Toast

Royal Palm Beach, Florida, United States (On-Site)
2 Months ago
MRI Software - Operations Financial Analyst - Accounting (UK Hours)

MRI Software

Cape Town, Western Cape, South Africa (Hybrid)
2 Months ago
Tagwiz - PCB Designer

Tagwiz

Lucknow, Uttar Pradesh, India (On-Site)
1 Month ago
Hedra - Applied Research Scientist

Hedra

San Francisco, California, United States (On-Site)
3 Months ago
Workato - Manager, Technical Services

Workato

Palo Alto, California, United States (On-Site)
1 Month ago
Nice - Specialist End Client Architect

Nice

Pune, Maharashtra, India (Hybrid)
3 Weeks ago
hogarth - Commercial Finance Director

hogarth

New York, United States (Hybrid)
1 Month ago
Motorola solutions - Sr. RF Engineer

Motorola solutions

Schaumburg, Illinois, United States (On-Site)
1 Month ago
ElevenLabs - Sales Enablement

ElevenLabs

San Francisco, California, United States (Remote)
3 Months ago
Diligent Corporation - Account Executive II

Diligent Corporation

Sydney, New South Wales, Australia (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Seoul, South Korea

HoYoverse - Community Operations Specialist - Fresh Grad (Korea)

HoYoverse

South Korea (On-Site)
2 Months ago
Moloco - Backend Software Engineer, Tech Lead

Moloco

Seoul, South Korea (On-Site)
1 Month ago
Krafton - Deep Learning Engineer - LLM Game Agent

Krafton

Seoul, South Korea (On-Site)
5 Months ago
Riot Games - Principal Publishing Product Manager, WildRift KR

Riot Games

Seoul, South Korea (On-Site)
1 Month ago
Krafton - [Production Management Office] Studio Supporter (10년 이상)

Krafton

Seoul, South Korea (On-Site)
6 Months ago
Haleon - CH Finance Partner

Haleon

Seoul, South Korea (On-Site)
4 Weeks ago
Electronic Arts - Client Software Engineer

Electronic Arts

Seoul, South Korea (Hybrid)
3 Weeks ago
The Walt Disney Company - Senior Manager, Brand & Franchise Marketing & Media Planning

The Walt Disney Company

Seoul, South Korea (On-Site)
2 Months ago
Scanline VFX - Environment Generalist

Scanline VFX

Seoul, South Korea (Hybrid)
4 Months ago
Krafton - [Publishing] Lead of Game PR (5~10년)

Krafton

Seoul, South Korea (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Univision - Marketing Coordinator

Univision

New York, New York, United States (On-Site)
2 Months ago
Varonis  - Alliance Marketing Manager - North America

Varonis

United States (Remote)
1 Month ago
peter and sons games - Marketing Artist

peter and sons games

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
USE Insider - Global Partner Marketing Manager

USE Insider

Istanbul, İstanbul, Türkiye (Hybrid)
4 Months ago
TransUnion - Senior Analyst, Consulting Services, Marketing Solutions

TransUnion

New York, United States (On-Site)
1 Month ago
InMobiInMobi - Analyst - Microsoft Advertising

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Ubisoft - Marketing Strategic Studies, Games & Brands - Internship (12 months) - September 2025

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Months ago
WebMD - (B2B) Marketing Manager

WebMD

Newark, New Jersey, United States (On-Site)
7 Months ago
Bandai Namco - Associate 1P Marketing Manager

Bandai Namco

Irvine, California, United States (On-Site)
1 Month ago
52 entertainment - Junior Advertising Specialist Intern

52 entertainment

Boulogne-Billancourt, Île-de-France, France (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Manila, Metro Manila, Philippines (Remote)

Tokyo, Japan (Hybrid)

Manila, Metro Manila, Philippines (On-Site)

Mumbai, Maharashtra, India (On-Site)

Manila, Metro Manila, Philippines (On-Site)

Manila, Metro Manila, Philippines (Remote)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Manila, Metro Manila, Philippines (On-Site)

View All Jobs

Get notified when new jobs are added by Oliver Agency

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug