Marketing Specialist

1 Month ago • 2-2 Years • Marketing

Job Summary

Job Description

Virtuos is seeking a Marketing Specialist to manage social media content (Weibo, Bilibili, Douyin, WeChat) for their new game, "Tang Chuanqi: Pipa Xing." Responsibilities include content planning and publishing, collaborating with vendors, managing marketing materials, assisting with intellectual property matters, developing marketing plans, managing budgets, analyzing data, and supporting user testing. The role requires excellent written communication, social media expertise, proficiency in design tools (Photoshop, Premiere), and strong teamwork skills. The successful candidate will work closely with internal teams to achieve the company's marketing goals. This is a full-time position at Virtuos' Chengdu studio.
Must have:
  • Social media content creation & management
  • Vendor collaboration & material production
  • Marketing plan development & execution
  • Data analysis & user feedback integration
  • Proficiency in design tools (Photoshop, Premiere)
  • Excellent written & communication skills
Good to have:
  • Game industry experience
  • Knowledge of PC/console game culture
  • Experience with IP related processes
Perks:
  • Work with industry veterans
  • Multicultural team
  • Contribution to AAA games
  • Training programs & workshops
  • Flexible working hours
  • Gaming corners & canteens
  • Comprehensive healthcare
  • Relocation support
  • Career mobility opportunities

Job Details

__

《唐传奇:琵琶行》是由维塔士精心打造的第一人称动作潜行游戏,是一款采用买断制方

式发行的单机作品。该游戏将面向全球主流主机和 PC 平台推出。本作利用先进的虚幻引

擎进行开发,呈现出精美细致的国风美术风格和逼真的视觉效果,将为玩家带来真实而深

度的沉浸式玩法体验。《唐传奇:琵琶行》巧妙地融合了戏剧化手法和唐代传奇故事,将

古代的辉煌文化生动地展现给现代玩家。

维塔士是一家在全球范围内享有盛誉的游戏开发企业,拥有近 4000 名专业员工。《唐传

奇:琵琶行》的开发工作由维塔士成都工作室领衔。

加入我们的团队,让我们一起实现 AAA 游戏梦想!

Responsibilities

  • 负责游戏在各大社交媒体平台(如微博、B站、抖音、微信公众号等)的日常内容策划、发布与运营,提升品牌曝光与用户活跃度;
  • 对接外部供应商,推进市场素材的制作、传播活动的执行与投放管理,确保项目按期高质量完成;
  • 协助游戏软著、版号等知识产权相关材料的准备与申请,配合完成品牌建设相关事务;
  • 撰写并推动游戏在不同阶段的落地市场推广计划,包括线上线下活动的整体策划与执行;
  • 负责市场活动预算的制定与管控,确保资源投入的合理性与效益最大化;
  • 收集并整理市场数据与玩家反馈,参与用户测试的组织与支持工作,协助推进产品优化与品牌迭代;
  • 使用Photoshop、Premiere等设计工具,独立完成市场素材的基础制作(如宣传图、视频剪辑等);
  • 与内部团队紧密配合,协助完成市场部门日常工作与临时支持事项。

Qualifications

  • 本科及以上学历,市场营销、传媒、新闻、广告、设计等相关专业优先;
  • 具备2年左右市场或宣传相关工作经验,有游戏行业背景者优先,熟悉主机/PC单机类游戏及其玩家文化尤佳;
  • 中文表达能力优秀,具备良好的文字撰写能力;英文具备基本读写能力,可胜任工作沟通需求;
  • 热爱游戏,了解玩家心理与社区文化,具备与玩家互动、运营社群的实际经验;
  • 熟练使用主流社交媒体平台,了解其内容机制与运营方式;
  • 具备Photoshop、Premiere等图像与视频处理工具的基础操作能力,能独立完成部分宣传素材制作;
  • 具有良好的人际交往能力与沟通能力,做事积极主动,具备团队合作精神与亲和力;
  • 责任心强,执行力高,能在多任务环境下保持良好工作节奏与质量。

About Us

Founded in 2004, Virtuos is one of the largest independent video game development companies. We are headquartered in Singapore with over 4,200 employees across 25 offices in Asia, Europe, and North America. Specializing in full-cycle game development and art production, we have delivered high- quality content for more than 1,500 console, PC, and mobile games. Our clients include 23 of the top 25 gaming companies worldwide.  
About Our Team
Virtuos Chengdu was the second studio ever to be founded by the Virtuos Group back in 2008. As a full-stack game development studio, it’s capable of handling all aspects of the production pipeline, from the first brief to the final product, entirely in-house. To facilitate this, the studio is staffed by a multicultural team of experts ranging from art to engineering, constantly hard at work on the biggest titles on the horizon.
The studio has come a long way from its humble beginnings to becoming one of Chengdu’s game development powerhouses, due mainly to the fact that it was one of the first to pioneer AAA game development focusing on console titles in the region.

WHAT WE OFFER

• Work alongside industry veterans in different fields
• A multicultural crew comprising 9 different nationalities
• Contribute to the world’s biggest AAA games
• Customized training programs and regular workshops
• Group fitness, wellness activities
• Flexible working hours
• Gaming corners with consoles and canteens on every floor
• Comprehensive medical healthcare provided for all staff
• Relocation support provided
• Career and international mobility opportunities with Virtuos Internal Mobility Program
People matter. Diverse opinions and experiences matter. At Virtuos, our talented teams are the cornerstone of our success, and we recognize that fostering and advocating for inclusivity is at the center of what we do best - we make games better, together. Virtuos is proud to be an equal opportunity employer that embraces diversity of thought, expression, culture, and backgrounds.

Job Info

  • Job Function Identification 1153
  • Posting Date 04/15/2025, 06:06 AM
  • Locations China, Chengdu
  • Job Function Schedule Full time
  • Linkedin Tags #LI-DNI

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