Senior EC Trade Marketing Manager

Key Accountabilities/Responsibilities 工作职责:

• Develop and implement comprehensive e-commerce trade marketing strategies that align with company goals and objectives.
• Conduct market research and analyze consumer data to identify trends, opportunities, and competitive insights.
• Collaborate with cross-functional teams, including brand team, sales team,  to create cohesive marketing campaigns.
• Manage relationships with key e-commerce partners, ensuring alignment on promotional activities and maximizing brand visibility.
• Negotiate and secure promotional placements, including online banners, sponsored content, and exclusive deals.
• Oversee the budget incl. G2N and Selling P planning and management for e-commerce trade marketing initiatives.
• Monitor and evaluate the performance of trade marketing activities, using data-driven insights to optimize strategies.

Stay current with e-commerce trends, platform updates, and digital marketing best practices

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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