Senior Content Marketing Manager, IT

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

The IT Marketing team at Rippling is part of our rocket ship journey toward $1B ARR. As the Senior Content Marketing Manager for our IT suite, you’ll be part of one of Rippling’s “startups within a startup” helping build and scale our standalone IT business.

Rippling IT is transforming how lean teams manage identity, access, devices, and inventory in one unified platform. But we are not just building a best-in-class product, we are reshaping the narrative around modern IT management.

We are looking for a creative, strategic, and technically fluent content marketer who understands that IT professionals are not looking for more marketing. They are looking for content that respects their expertise, reflects their challenges, and delivers real insight.

You will lead content that resonates with both technical and non-technical audiences, crafting everything from blog posts and whitepapers to videos, newsletters, and customer stories. This role is ideal for someone who is deeply curious about the IT persona and can translate technical ideas into content that is clear, valuable, and authentic.

Your work will help build credibility, drive awareness, and position Rippling IT as the go-to platform for the future of IT management.

What you will do

• Own and execute content that drives awareness and demand for Rippling’s IT products
• Write and produce clear, compelling content—blog posts, whitepapers, email sequences, case studies, social posts, scripts, and more
• Create short-form video content and assist in video scripting, direction, and production (bonus: appear on camera as a voice for Rippling IT)
• Work closely with GTM, Growth, and Demand Gen to bring campaigns to life across the funnel
• Build content with "mileage" in mind—develop modular, repurposable pieces that can be reused across channels
• Interview IT customers, influencers, and internal stakeholders to generate original thought leadership content
• Track and report on content performance, using insights to iterate and optimize
• Contribute ideas and identify new content opportunities that resonate with our target personas

What you will need

• At least 4 years of experience in content marketing, ideally in B2B SaaS or developer/IT tools
• Exceptional writing skills with a strong grasp of storytelling, tone, and structure, especially for technical or hybrid audiences
• Experience producing video content, including scripting, planning, and optionally appearing on camera
• A demonstrated ability to translate complex technical ideas into accessible, engaging narratives
• Strong instincts around audience resonance. You think like your reader and speak directly to them
• A data-informed mindset. You're not afraid to look at performance metrics and iterate accordingly
• Comfortable thriving in a fast-paced, ever-changing environment; excited to wear many hats and collaborate across teams

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.