Sr. Director of Marketing

2 Months ago • 10 Years + • Marketing

Job Summary

Job Description

The Sr. Director of Marketing will lead the full-funnel marketing strategy for EntreLeadership's digital coaching platform. This role involves driving brand awareness, lead generation, conversion, and retention through various channels like paid media, email, social, content, podcast, and events. The director will oversee strategic planning and integrated execution, coach and develop a high-performing team, and collaborate cross-functionally with other teams to align marketing with business priorities and customer needs. The ideal candidate will improve product engagement and customer lifetime value through clear positioning and data-informed decisions and translate marketing insights into strategy that aligns with product and revenue goals.
Must have:
  • 10+ years leading digital marketing teams
  • Proven ability to develop marketing strategies
  • Exceptional communication and decision-making skills
  • Experience leading integrated marketing campaigns
  • Proficiency with marketing analytics and metrics
Good to have:
  • Bachelor's degree in Marketing (or related field)
  • Deep alignment with Ramsey Solutions’ mission and values
  • A heart for serving small business owners
Perks:
  • Health insurance (with company match)
  • 401(k) retirement plan with match
  • Annual wellness, counseling, and grocery reimbursement
  • On-campus cafe with subsidized pricing
  • Dependent care FSA
  • Cultural activities and events

Job Details

Team: EntreLeadership

 

Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available

 

A Little Bit About Us: You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

 

Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

 

Here’s a Taste of Our Benefits:

  • Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
  • 401(k) retirement plan with 4% match/company contribution
  • Annual wellness, counseling and grocery membership reimbursement
  • On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
  • Dependent care FSA
  • Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

 

What you’ll do in this role:

  • Lead the full-funnel marketing strategy for EntreLeadership’s digital coaching platform—driving brand awareness, lead generation, conversion, and retention.
  • Oversee strategic planning and integrated execution across key channels: paid media, email, social, content, podcast, and events.
  • Coach and develop a high-performing team
  • Collaborate cross-functionally with Product, Sales, and Creative to align marketing with business priorities and customer needs.

 

What Winning Looks Like:

  • You've launched and optimized high-impact omnichannel campaigns that drive measurable business growth and brand momentum.
  • Your leadership has created a culture of trust, clarity, and accountability—elevating your team’s output and ownership.
  • You’ve improved product engagement and customer lifetime value through clear positioning and data-informed decisions.
  • You consistently translate marketing insights into strategy that aligns with product and revenue goals.

You’re probably a match if you have:

  • 10+ years of experience leading high-performing digital marketing teams with a strong track record in SaaS, coaching, or subscription-based products
  • Bachelors degree in Marketing (or something close), is a strong plus
  • Deep alignment with Ramsey Solutions’ mission and values, along with a heart for serving small business owners
  • Proven ability to develop and execute full-funnel marketing strategies that drive lead generation, conversion, retention, and customer lifetime value
  • Exceptional communication skills with the confidence to speak up, the clarity to influence others, and the decisiveness to make fast, informed decisions
  • Experience leading integrated marketing campaigns across paid, owned, and earned channels (i.e. email, social, content, events, search)
  • Strong proficiency with marketing analytics tools, performance metrics, and data-informed decision making.

 

Other Stuff to Know:

We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

 

If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you!

 

EOE, including disability/vets

#LI-Onsite

 

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About The Company

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

Franklin, Tennessee, United States (On-Site)

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