IT MarTech Data Solutions Architect

We are seeking an experienced and hands-on MarTech Data Solutions Architect to lead the design, integration, and optimization of our marketing technology ecosystem. This role is critical to enabling personalized, data-driven customer experiences across the entire marketing funnel—from acquisition to retention. You’ll serve as a strategic partner to Marketing, Product, Engineering, and Data teams, ensuring seamless orchestration of customer data and campaign technologies.

Key Responsibilities

• Lead architecture and implementation of CDPs (e.g., mParticle, Segment, Twilio) to unify customer data and power real-time experiences.
• Architect end-to-end customer journeys, ensuring smooth data flows across platforms like GA4, Braze, SEO tools, CRM, and web personalization engines.
• Serve as the SME on Google Analytics (GA4)—supporting advanced tagging, attribution modeling, and custom event tracking in alignment with business KPIs.
• Design and manage email marketing infrastructure (e.g., Braze), enabling advanced segmentation, A/B testing, and multi-channel messaging.
• Partner with SEO and content teams to integrate MarTech tools with search analytics, technical SEO platforms (e.g., Screaming Frog, SEMrush), and web performance insights.
• Define data schemas, consent management policies, and event taxonomies across web and mobile.
• Monitor relationships with existing customers through CRM systems 
• Ensure the CRM system provides an effective sales funnel 
• Develop and implement marketing techniques that will drive new customers 
• Collaborate with data engineering teams to ensure compliance, scalability, and governance across customer data flows.
• Track marketing metrics and trends, like conversion rates and web analytics 
• Translate marketing strategies into technical requirements and scalable solutions.
• Evaluate new tools, integrations, and emerging platforms to ensure our stack stays modern and efficient.

Qualifications

• 7+ years of experience in marketing technology, digital analytics, or data architecture roles.
• Proven hands-on expertise with Customer Data Platforms like mParticle, Segment, or Twilio Engage.
• Deep experience with GA4, Google Tag Manager, and modern analytics stacks.
• Advanced understanding of email and lifecycle marketing via platforms like Braze, Iterable, or similar.
• Strong knowledge of SEO tools, web performance metrics, and site tagging best practices.
• Familiarity with CDP-to-CRM integration patterns, server-side tagging, and privacy frameworks (e.g., GDPR, CCPA).
• Strong communication skills—able to bridge business needs with technical implementation.
• Bonus: Experience with data warehouse technologies (e.g., Snowflake), reverse ETL tools (e.g., Hightouch), or orchestration platforms (e.g., Airflow, Segment Protocols).

For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.  

Annual Salary Range $170,000—$190,000 USD