Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
The Lifecycle Marketing Team at Thumbtack is dedicated to delivering personalized, data-driven experiences that engage, convert, and retain our pros and consumers. We leverage cutting-edge marketing technology and automation to create seamless, impactful journeys across channels like email, SMS, push notifications, and in-app messaging. Our team thrives on collaboration and innovation, working cross-functionally to optimize customer interactions and drive business growth. By focusing on scalability and personalization, we ensure that every message adds value, enhances the customer experience, and aligns with Thumbtack’s mission to simplify how people care for their homes.
We are looking for an individual contributor Lifecycle Marketing Manager who will support and optimize our lifecycle marketing programs. This role involves managing a range of moderate to large-scale projects. The ideal candidate will be a proactive and analytical marketer who thrives in a fast-paced environment and can work autonomously while escalating more complex challenges as needed.
In this role, you will execute and refine lifecycle marketing campaigns across email, push notifications, and in-app messaging. You will optimize message frequency and targeting, leverage experimentation to improve performance, and ensure our marketing programs provide a seamless and personalized customer experience while driving key business outcomes.