Consumer Marketing Manager - Male Grooming IIG (Italy, Israel and Greece)

1 Month ago • 5-10 Years • Marketing

Job Summary

Job Description

The Consumer Marketing Manager will be the voice of the consumer, responsible for driving business impact (growth, consumer satisfaction, and brand preference) for the Male Grooming category in the Personal Health business across Italy, Greece, and Israel. This role involves developing and implementing a 24-month integrated consumer-centric marketing plan, managing the BMC process, driving demand generation, and ensuring business performance aligns with KPIs. The manager will also manage portfolio marketing, optimize trade marketing activities, allocate local A&P spending, provide consumer insights, and collaborate on content localization. The role requires cross-functional collaboration with local and European teams, focusing on a holistic customer experience and omni-channel strategies.
Must have:
  • Bachelor's degree in Marketing or related field.
  • 5-10 years of consumer marketing experience.
  • Category Marketing capabilities.
  • Fluent in English and Italian.
  • Strong analytical skills with Excel proficiency.
  • Data-driven decision making.

Job Details

Job Title

Consumer Marketing Manager - Male Grooming IIG (Italy, Israel and Greece)

Job Description

Consumer Marketing Manager:
Representing the voice of the consumer for Philips in the Market and being responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Male Grooming Category in Personal Health Business with consumer-focused propositions through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Italy, Greece and Israel zone.

Your role:

  • Responsible for effective BMC (Business-Market-Combination) planning based on granular Source of Business analyses: partner with Business Marketing & Sales leaders to build the BMC handshake and ongoing performance management against plan. Orchestrates the BMC process and secures BMC targets in conjunction with Consumer Marketing Leader and Channel Leaders (across all BMC for the overall product portfolio in the Market)
  • Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization and product mix in the Zone, A&P and marketing ROI.
  • Based on Personal Health IIG Strategy and Brand strategy in the Zone, develops and implements the 24 month rolling Integrated Marketing Plan (LMAP). Work cross business and cross-cluster to ensure all consumer facing marketing activities are covered in the Zone.
  • Portfolio marketing, incl. omni-channel calendar (in which NPI sits) and portfolio management (phase in/phase out). Together with Shopper Excellence Manager determines product portfolio for the Zone, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock.
  • In collaboration with Trade & Shopper marketing team, initiates and realizes local trade marketing actions and promotions on the basis of the recommendations, in order to stimulate sell-out and loyalty of the distribution channel. Optimizes (both offline and online) the shelf (portfolio, price points, promotions) to drive brand preference, increase conversion and basket size.
  • Optimal allocation of local A&P spent as input for AOP cycles and BMC planning securing the best investment mix (Consumer, Shopper & Media).
  • In collaboration with Insight & Analytics team, be responsible for validation of local Source of Business and provide Business with local consumer insights about consumers, market, local trends, shopper profile and competition.
  • Localization of global content and local content creation (influencers, PR, etc.) in collaboration with the Media team
  • Champion the voice of the customer and manage a holistic customer experience in the market including omni-channel calendar and portfolio management.

You are part of

The IIG Personal Health Marketing team, where a professional but fun workplace atmosphere is valued and a diverse multi-functional team will greet you. You will report to the Consumer Marketing Leader under the coordination of the Consumer Marketing team lead. Marketing Team Leader IIG. You will collaborate with many different teams and stakeholders both at local level (Italy, Israel, Greece) and at European one.


You're the right fit if you have:

  • Bachelor degree (preferable in Business Admin. with major in Marketing)
  • 5-10 years working experience in consumer domain, Personal Care electrical appliances industry and in activating marketing plans in B2C environment
  • Category Marketing capabilities (knowledge of online and in-store excellence and related KPIs i.e. Assortment Share, Promo/Flyer Share, Share of Shelf, Secondary Placement, Stock Availability)
  • Language skills: English (fluent) in addition to Italian as local languange.
  • High analytical skills (with proven track record) with ability to go deeply into the numbers / strong Excel knowledge.
  • Global agility / International mindset, consumer-centric approach, data-driven decision maker.
  • Ability to lead a cooperative effort among members of multifunctional teams
  • Valuable and strong team player.
  • Aptitude to take ownership and strong orientation to results, negotiation skills.
  • Passionate for Health & Beauty / Personal Care matter.



How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

#LI-EU

Similar Jobs

Netflix - Creative Strategist, Product Discovery & Promotion - SEA

Netflix

Bangkok, Bangkok, Thailand (On-Site)
2 Months ago
London stock Exchange - Credit Controller Arabic Speaking

London stock Exchange

Gdynia, Pomeranian Voivodeship, Poland (On-Site)
3 Weeks ago
DMG - Senior Manager of National Accounts

DMG

Cincinnati, Ohio, United States (On-Site)
1 Week ago
ElevenLabs - Account Executive - Brazil

ElevenLabs

Brazil (Remote)
3 Months ago
DevRev - Global Compensation Specialist

DevRev

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Apple - Experiential Marketing Lead

Apple

Cupertino, California, United States (On-Site)
2 Months ago
Scopely - Lead Marketing Artist

Scopely

Barcelona, Catalonia, Spain (Hybrid)
5 Months ago
Codeway Studios - Marketing Manager

Codeway Studios

İstanbul, Türkiye (On-Site)
3 Months ago
Tencent - Marketing PMO

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

virtous games - Technical Artist (Riot Game Projects)

virtous games

Ho Chi Minh City, Vietnam (Hybrid)
3 Weeks ago
Zinnia - Client Support Analyst II

Zinnia

Alpharetta, Georgia, United States (Hybrid)
1 Month ago
Nintendo - Intern - Finance

Nintendo

Redmond, Washington, United States (On-Site)
8 Months ago
fortis games - Lead Product Manager

fortis games

Canada (Remote)
1 Month ago
Capco - Cost and Compliance Analyst

Capco

Rio De Janeiro, Brazil (Hybrid)
1 Month ago
Go Fund Me - Compliance Analyst II

Go Fund Me

Chicago, Illinois, United States (Hybrid)
1 Day ago
Netflix - Talent Intelligence Partner

Netflix

Los Angeles, California, United States (Hybrid)
2 Months ago
Penn Interactive - Executive Host

Penn Interactive

Detroit, Michigan, United States (Remote)
1 Month ago
Diligent Corporation - Accounts Receivable Specialist

Diligent Corporation

Galway, County Galway, Ireland (Hybrid)
1 Month ago
Lytx,  Inc  - Pricing Manager

Lytx, Inc

Bengaluru, Karnataka, India (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Jobs in Milan, Lombardy, Italy

Ion - Buyer, Italy

Ion

Italy (Hybrid)
8 Months ago
PwC - Associate Enterprise Risk Management - Milano (OTS)

PwC

Milan, Lombardy, Italy (On-Site)
9 Months ago
Ion - Service Manager, Italy

Ion

Italy (Hybrid)
8 Months ago
Ion - Legal, Italy

Ion

Milan, Lombardy, Italy (Hybrid)
8 Months ago
Ion - Senior C++ Developer, Italy

Ion

Rome, Lazio, Italy (On-Site)
8 Months ago
Ion - DBA Administrator

Ion

Italy (Hybrid)
8 Months ago
Baxenergy - SCADA Engineer

Baxenergy

Acireale, Sicily, Italy (Remote)
5 Months ago
Tesla - Automotive Service Technician

Tesla

Bologna, Emilia-Romagna, Italy (On-Site)
4 Months ago
Ion - Senior DevSecOps Engineer, Italy

Ion

Milan, Lombardy, Italy (On-Site)
8 Months ago
Ion - Principal Software Engineer, Italy

Ion

Turin, Piedmont, Italy (On-Site)
8 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Imanage - Channel Partner Marketing Manager

Imanage

London, England, United Kingdom (Remote)
2 Months ago
Oliver Agency - YouTube Marketing Experiences Manager

Oliver Agency

Gurugram, Haryana, India (On-Site)
1 Week ago
Techland - Channel Marketing Manager

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
2 Months ago
DraftKings - Senior Analyst, Brand Marketing

DraftKings

Boston, Massachusetts, United States (On-Site)
3 Months ago
WebMD - Partnership Marketing Director

WebMD

El Segundo, California, United States (On-Site)
1 Month ago
clevertap - Regional Marketing Manager

clevertap

Mumbai, Maharashtra, India (Hybrid)
3 Weeks ago
The Orchard - College Marketing Representative

The Orchard

(Remote)
1 Month ago
Nintendo - Intern - Retail Marketing & Strategy

Nintendo

Redmond, Washington, United States (On-Site)
8 Months ago
The Orchard - College Marketing Representative

The Orchard

Seattle, Washington, United States (On-Site)
2 Months ago
sofar sounds - Lifecycle Marketing Manager

sofar sounds

London, England, United Kingdom (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

Mount Pleasant, Pennsylvania, United States (On-Site)

Cambridge, Massachusetts, United States (On-Site)

Panama City, Panamá Province, Panama (On-Site)

Batam, Riau Islands, Indonesia (On-Site)

Bothell, Washington, United States (On-Site)

Cambridge, Massachusetts, United States (On-Site)

Bothell, Washington, United States (On-Site)

Plymouth, Minnesota, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Philips

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug