1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.
Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.)
At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
Excellent communication, presentation, organizational and writing skills
Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus
Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background
Bilingual & Fluent in Mandarin & English, French or German a plus
在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。
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