Marketing Manager

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Marketing Manager at Level Infinite will develop and execute go-to-market strategies for Western Europe (WEU), managing paid media, creatives, live operations, and budgets. This role involves collaborating with internal stakeholders (Brand Marketing, Product Development, Partnerships, Creative Development, Influencers, Community teams) on brand activation projects. Project management skills are crucial, encompassing project monitoring, milestone tracking, and post-performance analysis. Responsibilities also include managing consumer-facing content, ensuring localization and quality optimization across various media. The ideal candidate has extensive experience in gaming marketing, campaign implementation, and digital channel optimization, with a deep understanding of the gaming market in Western Europe.
Must have:
  • 5+ years brand marketing experience
  • Global marketing experience (gaming ideal)
  • Integrated marketing campaign expertise
  • Excellent communication & presentation skills
  • Gaming content creation & implementation
  • Digital channel demand generation expertise
  • Project management & stakeholder prioritization
  • Fluent in Mandarin & English
Good to have:
  • French or German fluency
  • Experience in WEU/North American markets
  • Shooter/GAAS game experience

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.

Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution

2.   Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development,  Partnership, Creative Development, Influencers, Community at WEU and HQ level)

3.   Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.

4.   Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.)


 

岗位要求

At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming

Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.

Excellent communication, presentation, organizational and writing skills

Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels

Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.

Project management skills and ability to manage the priorities of multiple stakeholders.

Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus

Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background

Bilingual & Fluent in Mandarin & English,  French or German a plus

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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