Head of Marketing
Job Summary
Job Description
The Head of Marketing for Sword Move will be responsible for leading the marketing efforts for Move's second year in the market. This role involves developing and executing marketing strategies to drive member enrollment, engagement, and retention. The Head of Marketing will oversee the entire marketing funnel, including campaign creation, A/B testing, conversion optimization, and brand narrative development. Responsibilities include leading a team, crafting B2C messaging, and analyzing performance data. The role requires a strategic and hands-on approach, blending creativity with analytical rigor. The individual will report to the Move GM and work closely with various teams to accelerate growth across top clients.
Must have:
- 10 years of marketing experience with growth/performance marketing background
- Experience in B2C or B2B2C marketing, ideally in healthcare
- Analytical and data-driven, with strong experience in tools
- Experience building user journeys and optimizing multi-channel funnels
- Ability to lead and develop high-performing teams
Perks:
- Comprehensive health, dental and vision insurance
- Life and AD&D Insurance
- Financial advisory services
- Supplemental Insurance Benefits
- Health Savings Account
- Equity shares
- Discretionary PTO plan
- Parental leave
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family
5 skills required
Job Details
Sword Health is on a mission to free two billion people from pain.
With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact.
Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
Sword Move is a proactive AI pain care solution designed for individuals at risk of chronic pain, injury, and the health consequences of physical inactivity. We’re looking for a strategic and hands-on Head of Marketing to lead Move’s marketing efforts in their second year in market.
This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaign and creative writing. You’ll report into the Move GM and work closely with Product, Commercial, Design, Content, and Central Marketing teams to accelerate growth across our top employer and health plan clients.This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Move apart from every other digital fitness solution out there.
We’re looking for someone excited to build and lead a team, while rolling up their sleeves to craft campaigns and compelling B2C messaging including Email, Direct Mail & SMS’s while analyzing performance data. If you thrive at the intersection of empathy, creativity, and analytical precision—and love building from 0 to 1—you’ll feel right at home.
What You’ll Do:
- Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
- Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns
- Own and further develop Move’s tone of voice and voice of the customer
- Identify growth opportunities and deploy strategies to mitigate under-performance
- Interface with leaders of other business units and drive cross functional projects
- Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments
- Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
- Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
- Design and optimize member journeys—from first touch to long-term engagement
- Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
- Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
- Establish clear KPIs and operational cadences for reporting, iteration, and scale
- Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision
What We’re Looking For:
- A passion for helping people live healthier, pain-free lives
- 10 years of marketing experience with a strong background in growth or performance marketing
- Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
- Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
- Experience building high-impact user journeys and optimizing multi-channel funnels
- Proven ability to lead and develop high-performing teams
- Excellent communication skills—able to distill complex ideas into compelling narratives
- Bias toward action, creative problem solving, and ownership
- Comfort navigating ambiguity and operating in a very fast-changing environment
$148,400 - $233,200 a year
Base: €119,000 - €187,000
Variable: €11,900 - €18,700
Net equity value per year: €17,500 - 27,500
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
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