Senior Solutions Marketing Manager
Job Summary
Job Description
- 5+ years solutions marketing experience
- Life Sciences sector expertise
- ABM strategy understanding
- Market research & opportunity identification
- Excellent communication & project management
- Pharmaceuticals or Life Sciences Instruments/Tools experience
- Operations or service operations experience
3 skills required
Job Details
Responsibilities
- Co-create the solution strategy and roadmap by leveraging deep insights into market dynamics, customer needs, and the competitive landscape, working closely with the Solution Design team
- Refine and further develop core messaging and value propositions for our solutions, drawing on market research and customer insights.
- Lead account-based marketing initiatives, including targeted digital campaigns that utilize customer-focused content to strengthen brand and solution value awareness.
- Independently coordinate and oversee content creation by collaborating with internal teams and external contractors, ensuring high-quality, timely execution.
- Develop internal enablement content, such as playbooks, guides, and training materials, to empower teams with clear messaging and best practices.
Qualifications
- Advanced degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in solutions marketing, product marketing, or a related field.
- Strong expertise in the Life Sciences sector, with an emphasis on Pharmaceuticals or Life Sciences Instruments/Tools; experience in operations or service operations is a significant advantage.
- Deep understanding of account-based marketing (ABM) strategies.
- Proven ability to conduct market research that contributes to solution strategy and roadmap development, identifying new market opportunities.
- Hands-on personality with exceptional project management and organizational skills.
- Excellent communication and interpersonal skills, with the ability to translate technical information into compelling messaging for target audiences.
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About The Company
realworld one is the global leader in enterprise virtual (VR) and augmented reality (AR) software solutions, focusing on the life sciences, analytical, diagnostics and medical, pharmaceutical, chemical and processing industries.
realworld one’s customers include several major, well-known companies such as Lonza, Illumina, ZEISS, Bio-Rad, Agilent Technologies, Beckman Coulter Life Sciences, Becton Dickinson, QIAGEN, Hologic, GEA Group, Leica Microsystems, and Tecan among many others.
With its comprehensive scientific and industry expertise, realworld one has developed a systematic approach to implementing VR and AR within the areas of sales and marketing, service and support, research and development, as well as manufacturing and production.
At present, the company employs more than 300 people at its headquarters in Freiburg im Breisgau (Germany) and at other locations in Berlin (Germany), San Diego (USA), Austin (USA), Bangalore (India), and Guangzhou (China).
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