Marketing Analyst

3 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

The Marketing Analyst will support the User Acquisition team in scaling effective advertising spending for the mobile game Hero Wars. Responsibilities include collaborating with UA and creative teams to optimize audience acquisition, analyzing product features and their impact on marketing purchases, identifying custom events to increase traffic, maintaining user LTV forecasting systems, and generating ideas for future plans. The ideal candidate possesses a strong understanding of user acquisition, data analysis skills in Python and SQL, and experience with A/B testing. The role requires effective communication and a high level of autonomy.
Must have:
  • Understanding of User Acquisition
  • Strong communication skills
  • Python & SQL proficiency
  • Experience with A/B testing
  • Marketing analytics experience
  • Data analysis skills
Good to have:
  • Knowledge of ML and algorithms
  • Experience with Tableau and Airflow
Perks:
  • Healthcare (medical & dental)
  • Paid vacation & sick leave
  • Remote work option
  • Relocation support
  • Sports activities
  • Language courses
  • Company events

Job Details

About Nexters

Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears, and RJ Games studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.

About your role

We are the Marketing team, and we are looking for a Marketing analyst who will help the User Acquisition team scale effective advertising spending.

What you’ll be doing

  • Collaborating closely with UA and creative teams from the analytics perspective to optimize the acquisition of a well-targeted audience for the mobile version of Hero Wars.
  • Assisting in the analysis of product features and their impact on marketing purchases
  • Finding custom events to increase the effectiveness/volume of traffic purchases
  • Maintaining the current system for forecasting user LTV by segments
  • Creating a backlog of ideas for future plans and implementing them regularly

We hope that you have

  • Understanding of the User Acquisition specifics (traffic structure, attribution, etc.)
    High level of autonomy and strong soft skills for effective communication with stakeholders
    Ability to work with data in Python (basic libraries) and SQL (ClickHouse, Airflow)
  • Cases in marketing analytics that have led to significant growth for UA
  • Ability to evaluate the financial results of project implementation
  • Experience with A/B testing
  • Intermediate + English language skills

Nice to have

  • General knowledge of ML, working with algorithms
  • Experience with Tableau and Airflow

What we offer

  • Healthcare
  • Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
  • Work, life, and balance
  • We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
  • Sports
  • You can choose various sports activities like yoga, football, and volleyball in our official locations.
  • Relocation support
  • A relocation package is available for you if you decide to join us in one of our official locations.
  • Skills improvement
  • Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
  • Events
  • Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
  • Community & ESG
  • We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.

Work format

In one of the company's offices in Cyprus, Armenia and Kazakhstan or remotely.


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About The Company

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Limassol, Limassol, Cyprus (Remote)

Armenia (Remote)

Cyprus (Remote)

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