Lead Marketing analyst

We are seeking a skilled Lead Marketing Analyst to transform data into growth, enhancing forecasting models and supporting the UA team. Responsibilities include analyzing advertising campaigns, identifying growth opportunities, developing LTV and ROI forecasting, and leading the HWD analytics direction. The role involves building analytical backlogs, aligning analytics across teams, and enhancing marketing efficiency methodologies. The ideal candidate will provide strategic recommendations and launch data-driven marketing initiatives.

Must Have

• Support User Acquisition for Hero Wars: Dominion Era (Web).
• Analyze advertising campaign impact on key marketing and product metrics.
• Identify custom events and growth opportunities to increase acquisition efficiency.
• Develop user LTV and ROI forecasting systems by segment.
• Lead the HWD analytics direction, setting priorities and fostering expertise.
• Build and maintain a backlog of analytical initiatives.
• Align analytics across UA, product, and forecasting teams.
• Rethink and enhance the methodology for evaluating marketing efficiency and forecasting accuracy.
• Analyze the market, target audience, and analytics trends in GameDev.
• Provide analytical recommendations for strategic and tactical decisions.
• Launch initiatives that make marketing more data-driven, faster, and more precise.

Good to Have

• General understanding of machine learning; experience working with algorithms.
• Experience with Tableau.
• Experience working with Airflow.

Perks & Benefits

• Healthcare medical care program (including dental service) or medical care compensation.
• Medical care program for family members in official locations (Cyprus, Armenia, Kazakhstan).
• Paid vacation days and sick leave.
• Option to work from comfortable offices or remotely.
• Various sports activities (yoga, football, volleyball) in official locations.
• Relocation package for joining official locations.
• Online English language courses.
• Greek and Armenian language lessons for those in Cyprus or Armenia.
• Encouragement to participate in game jams, hackathons, conferences, and meetups.
• Support for employees’ social initiatives.
• Contribution to gaming’s positive impact, sustainability strategy, and charity projects.

About Nexters

Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears and Light Hour Games studios.Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.

About your role

We are seeking a skilled Lead Marketing Analyst who can transform data into growth, enhancing our forecasting models and helping the UA team reach new heights.

What you`ll be doing

Marketing analytics and traffic acquisition support

• Supporting the User Acquisition team in managing traffic acquisition for Hero Wars: Dominion Era (Web)
• Analyzing the impact of advertising campaigns on key marketing and product metrics
• Identifying custom events and growth opportunities that increase acquisition efficiency and scale
• Developing user LTV and ROI forecasting systems by segment
• Participating in designing and validating new approaches to evaluating acquisition performance

2. Managing and developing the analytics function

• Leading the HWD analytics direction: set priorities, assign tasks, review results, and foster expertise
• Building and maintaining a backlog of analytical initiatives - from ideation to implementation and impact measurement
• Aligning analytics across UA, product, and forecasting teams, ensuring a unified analytical environment
• Setting tasks for developing and maintaining Tableau dashboards to track business metrics

3. Research and strategic development

• Rethinking and enhancing the methodology for evaluating marketing efficiency and forecasting accuracy
• Analyzing the market, target audience, and analytics trends in GameDev and related industries
• Providing analytical recommendations for both strategic and tactical decisions
• Launching initiatives that make marketing more data-driven, faster, and more precise

We hope that you have

• Proficiency in working with data using Python (core libraries) and SQL (ClickHouse, Airflow)
• Solid understanding of User Acquisition processes (traffic structure and optimization, attribution models, Google Privacy Sandbox)
• Proven marketing analytics cases that led to measurable UA performance growth
• Ability to evaluate financial outcomes of projects
• Experience managing analytics projects independently
• Proactivity, initiative, business-oriented mindset, and strong systems and critical thinking
• Experience with A/B testing
• English level: Intermediate+

Nice to have

• General understanding of machine learning; experience working with algorithms would be an advantage
• Experience with Tableau
• Experience working with Airflow

What we offer

• HealthcareMedical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
• Work, life, and balanceWe offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
• SportsYou can choose various sports activities like yoga, football, and volleyball in our official locations.
• Relocation supportA relocation package is available for you if you decide to join us in one of our official locations.
• Skills improvementLet's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
• Community & ESGWe are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.

Work format

In one of the company's offices in Cyprus, Armenia and Kazakhstan or remotely.