Senior Consumer Marketing Manager – Portfolio

The Senior Consumer Marketing Manager – Portfolio ensures a winning global portfolio that maximizes penetration, premiumization, and category growth. This role defines portfolio architecture, orchestrates the global 3-year roadmap, and conducts sufficiency reviews. Acting as a cross-category subject-matter expert, the manager aligns global innovation principles with regional and channel needs to secure a consumer-relevant and commercially sufficient portfolio, driving consistent growth and competitive advantage across markets. Key responsibilities include developing portfolio strategy, partnering with R&D, defining NPI principles, and leading cross-category initiatives.

Must Have

• 8-10 years of relevant experience in consumer marketing, product marketing, portfolio management, and/or business management
• Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions
• Proven record of accomplishment with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets
• Strong analytical and communication skills
• Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others
• Ability to collaborate with local marketing, and sales teams, and create network within and outside the organization
• Master degree in Business Administration, Marketing or related fields with excellent academic track record

Perks & Benefits

• Improving people’s health and wellbeing through meaningful innovation
• Access to quality healthcare
• Culture of impact with care
• Equal employment and advancement opportunities
• Reasonable accommodations for individuals with disabilities
• Drug-free workplace

Job Title

Senior Consumer Marketing Manager – Portfolio

Job Description

Your Challenge:

The Senior Consumer Marketing Manager – Portfolio – ensures a winning global portfolio that maximizes penetration, premiumization, and category growth. The role defines portfolio architecture and orchestrates the global 3-year roadmap and sufficiency reviews and acts as the cross-category subject-matter expert on portfolio strategy. By aligning global innovation principles with regional and channel needs, the role secures that the portfolio is both consumer-relevant and commercially sufficient, enabling consistent growth and competitive advantage across markets.

Your role:

Portfolio Strategy

• Lead development and articulation of Sonicare portfolio strategy (global and key regions)
• Partner with R&D to develop and articulate product platform strategy (trade offs between feature / performance build up, BOM, UI, and market needs)
• Cross-portfolio product capability and enabler development (e.g. Mature accessories, CMF,  new product features, new services outside of range-specific projects)
• Orchestrate portfolio architecture – role of each category and tier linked to Penetration & Premiumization
• Ensure alignment of portfolio strategy with consumer insights, category and channel priorities, and long-term category growth ambitions
• Partner with BPL Team on Channel and Mix strategies/targets
• Region and Channel adaptation – aligned views on global vs local/differentiated

Roadmap & Innovation Sufficiency

• Define NPI, MLU and CI principles and cadence  (incl. accessories)
• Lead 3Y roadmap cadence vs Region and ensure SPOR sufficiency ensuring the portfolio meets consumer and commercial needs across Regions, channels, and price tiers
• Orchestrate Sufficiency Reviews across categories

Cross-category Subject-Matter-Expert

• Act as a global SME on portfolio strategy, advising BU and Regions on cross-category initiative
• Lead cross-category roadmap and initiatives (eg sustainability, claims)
• Design, develop and enable winning Club channel 3Y plan
• Incorporate China L4G into Global innovation strategy and roadmap

You're the right fit if:

• You bring 8-10 years of relevant experience in consumer marketing, product marketing, portfolio management, and/or business management experience
• Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions.
• Proven record of accomplishment with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets.
• Strong analytical and communication skills.
• Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
• Ability to collaborate with local marketing, and sales teams, and create network within and outside the organization
• Master degree in Business Administration, Marketing or related fields with excellent academic track record

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here

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About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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