Product Marketing Lead

This role acts as a key articulator between Product strategy, the market, and GTM teams, ensuring portfolio evolution is based on evidence, real opportunities, and a deep understanding of the competitive context and customer needs. Its purpose is to strengthen product strategy through structured market analysis, early validation, value narrative construction, and internal strategic alignment, contributing to roadmap, positioning, and prioritization decisions that maximize impact and growth.

Must Have

• Gather and synthesize market signals to identify strategic opportunities and threats.
• Perform structured analysis using methodologies like JTBD, Market Sizing, Value Proposition Design, Opportunity Assessment, Market Gap Analysis.
• Translate findings into strategic recommendations for Product.
• Collaborate with Product Managers on initiative evaluation and prioritization using frameworks like RICE, Impact vs. Effort, Opportunity Solution Tree, Weighted Scoring.
• Validate strategic hypotheses through discovery, experimentation, or data analysis.
• Co-create value proposition, differentiators, priority use cases, and strategic narrative for each solution with Product and GTM.
• Lead or participate in strategic discovery activities, conceptual testing, problem-solution fit validation, and value narrative validation.
• Facilitate synchronization between Product, GTM, Commercial, Data, and BD teams.
• Minimum 4 years of experience in similar roles in the financial, technology, and/or telecommunications sector.
• Experience in Go-to-Market strategies, market analysis, pricing, Product Strategy, Product Discovery, JTBD, and prioritization frameworks.

Perks & Benefits

• DEI (Diversity, Equity, and Inclusion)
• Work/life balance
• Development opportunities
• Authenticity
• Collaboration
• Wellness programs
• Reward & recognition
• Volunteering opportunities
• Equal Opportunity and Affirmative Action employer
• Accommodation for disability or special needs

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

This role acts as a key articulator between Product strategy, the market, and GTM teams, ensuring that the portfolio's evolution is based on evidence, real opportunities, and a deep understanding of the competitive context and customer needs.

Its purpose is to strengthen product strategy through structured market analysis, early validation, construction of value narratives, and internal strategic alignment, contributing to roadmap, positioning, and prioritization decisions that maximize impact and growth.

MAIN FUNCTIONS

1. Strategic insights for portfolio decisions

• Gather and synthesize market signals (trends, customer behavior, competition, regulations, new technologies) to identify strategic opportunities and threats.
• Perform structured analysis using methodologies such as JTBD, Market Sizing, Value Proposition Design, Opportunity Assessment, Market Gap Analysis.
• Translate findings into strategic recommendations for Product: expansion, improvements, new capabilities, repositioning, or segment exploration.

2. Strategic contribution to the roadmap

• Collaborate with Product Managers in the evaluation and prioritization of initiatives, applying frameworks such as RICE, Impact vs. Effort, Opportunity Solution Tree, Weighted Scoring.
• Validate strategic hypotheses through discovery, experimentation, or data analysis to support product investment decisions.
• Ensure that the roadmap is aligned with the long-term vision of the portfolio, market opportunities, and business goals.

3. Strategic portfolio positioning

• Co-create together with Product and GTM the value proposition, differentiators, priority use cases, and strategic narrative for each solution.
• Evaluate the consistency between what the product offers and how it is communicated, and recommend adjustments to segmentation, strategic pricing, or competitive narrative.
• Ensure consistency between product strategy and commercial strategies, without executing operational sales or marketing activities.

4. Early validation and continuous learning

• Lead or participate in activities of strategic discovery, conceptual testing, problem–solution fit validation, and value narrative validation.
• Observe early usage patterns (when controlled market exposure exists) to analyze product viability, attractiveness, and differentiation.
• Structure insights through strategic artifacts: problem statements, opportunity briefs, concept tests, user insights reports.

5. Internal strategic alignment

• Facilitate synchronization between Product, GTM, Commercial, Data, and BD, ensuring that everyone operates with a clear vision and a common understanding of the portfolio.
• Translate strategic concepts into comprehensible and actionable messages for other areas (what to prioritize, why, for whom, and with what expected impact).
• Contribute to the organization making evidence-based decisions, not just based on commercial urgencies or perceptions.

6. Environment analysis

• Identify differentiation spaces and portfolio strengths to inform positioning, pricing, and competitive advantage decisions.
• Evaluate market movements to anticipate future needs and propose strategic adjustments.

Qualifications

Professional training: Administration, Engineering, Economics, Business, Data, or related programs with a strategic focus.

Professional experience: Minimum 4 years of experience in similar roles in the financial, technology, and/or telecommunications sector.

Required technical knowledge: Experience in Go-to-Market strategies, market analysis, pricing. Product Strategy, Product Discovery, market analysis, JTBD, prioritization frameworks.

Additional Information

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian Careers - Creating a better tomorrow together.