Associate Manager, Marketing

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

• Drive digital marketing campaigns through online ads (search, display), social media, and EDM (Salesforce Marketing Cloud), including tracking of influencer/Key Opinion Leaders’ initiatives for successful revenue conversion
• Ensure successful end-to-end deployment of campaign mechanics, including promotional details, accuracy of information reflected on the content management system and in all media assets prior to go-live, as well as set up of promotional mechanics via the technical admin console
• Responsible for accurate maintenance and deployment of global digital marketing platforms (e.g. Google Ads, Google Analytics) to ensure digital marketing campaign success
• Engage with key business partners (such as direct responsible individuals for game publishers) to execute best-in class co-marketing campaigns
• Provide timely marketing feedback and communication to Razer's senior management
• Ensure the best standards for Razer Gold brand representation on marketing assets and publications
• Collaborate with the Marketing Agency for KOL, Media and other online activity that require marketing campaign to create content that result oriented.
• Support Razer Gold Business Development and Channel teams with market benchmarks, marketing collaterals, tradeshow participations
• Liaise with other Razer business units to create new opportunities for Razer Gold and add value to the Razer ecosystem
• Work with the Global and Regional Marketing Teams to ensure efficiency, synergy and high performance
• Identify business opportunities and work with global business development team to develop product requirement specifications to capture the business opportunities.
• Develop long-term partnerships within the games, entertainment and payment industry to drive business opportunities.

Pre-Requisites :

• Bachelor’s degree or Master’s degree in appropriate field of study
• 4-6 years of marketing experience in gaming, payment or a high growth digital service
• Demonstrated experience in developing and executing campaigns that successfully drive revenue and conversions (ROAS) via Google Ads and Facebook Ads; prior working experience in digital agencies is a plus
• Solid understanding of digital space including SEM, social, mobile marketing, traffic generation and digital eco-systems
• Strong strategic mindset with ability to plan and deliver marketing campaigns
• Self-driven and positive attitude; demonstrated project management and multi-tasking skills are essential
• Has a strong network of contacts in the games, entertainment, and payments industry.
• Excellent team player with strong attention to detail
• Ability to work well in a fast-paced, ambiguous environment and collaborate with international teams across multiple areas in a matrix organization
• Good oral and written presentation skills
• Good communication skills and experience in engaging senior management

Are you game?