UA Marketing Game/App

1 Month ago • 1-2 Years • Marketing • $180,000,000 PA - $360,000,000 PA

Job Summary

Job Description

This UA Marketing Game/App role involves planning and executing global advertising campaigns for mobile apps/games on iOS, primarily using Google Ads and Facebook Ads. Key responsibilities include monitoring and optimizing ad performance, with a strong focus on Apple Search Ads and ASO. The position also requires generating creative content for campaigns and conducting market research to identify trends and insights for effective marketing strategies.
Must have:
  • Plan and execute advertising campaigns (Google Ads, Facebook Ads) for mobile apps/games on iOS globally.
  • Monitor, analyze metrics, and optimize ad performance.
  • Experience with Apple Search Ads for mobile app/game projects.
  • Implement ASO (text, image, video optimization) on Play Store for mobile apps/games.
  • Generate ideas and produce content (images, videos) for ad campaigns.
  • Research market, competitors, and users for trends and insights.
Good to have:
  • Experience working with networks such as Unity, Applovin, Mintegral, Ironsource.
  • Fair English communication skills.
Perks:
  • Fixed salary + unlimited performance bonus (min 1%/month profit).
  • Total income 14-15 months/year (KPIs, business performance, product revenue bonuses).
  • Performance review twice a year.
  • Work Mon-Fri, off Sat-Sun.
  • 12 annual leave days, convertible to salary.
  • Monthly attendance bonus (500,000 - 1,000,000 VND).
  • Gym/yoga membership support.
  • Priority for female employees (menstrual leave, early leave for mothers with children under 12 months).
  • Company fund support for birthdays, marriage, childbirth.
  • Social insurance according to state regulations.
  • Sponsored costs for workshops, advanced professional courses, networking.
  • Clear career and competency orientation.
  • Work in a product environment with local and international experts.
  • Access international products with millions of users.
  • Directly participate in important product decisions.
  • Participate in training programs, workshops on tech skills, soft skills, work methods.
  • Global, multicultural work environment, respecting personal development, fairness, encouraging creativity.
  • Modern equipment.
  • Flexible and connected work culture, no dress code.
  • Many attractive internal communication events: weekly light parties, teambuilding/travel twice a year.
  • Diverse sports activities: Badminton, Football, Running.

Job Details

JOB DETAILS

JOB DESCRIPTION:

  • Plan and implement advertising campaigns (Google Ads, Facebook Ads, etc.) for Mobile App/Game products on the iOS platform in the Global market.
  • Monitor, statistically analyze metrics, and evaluate the situation to identify problems and optimize advertising effectiveness.
  • Required to know how to use and have experience in implementing Apple Search Ads in Mobile app/Game projects.
  • Implement ASO – optimize content (text, image, video, etc.) on the Play Store for Mobile App/Game products.
  • Generate ideas and participate in producing content, images, and videos for advertising campaigns and App/Game product introductions.
  • Regularly research the market, competitors, and users to grasp trends, find effective advertising insights and ideas, and apply them to the product's marketing strategy.

CANDIDATE REQUIREMENTS:

  • Graduated from College/University with a major in information technology, marketing, communication, or related fields.
  • At least 6 months of experience in Mobile Game/App Marketing.
  • Has implemented advertising campaigns with a real budget of 5,000 – 10,000 USD/day.
  • Experienced in running ads on Google, Facebook platforms; capable of market exploitation, policy updates, and ad optimization.
  • Thorough understanding of ASO knowledge and skills, proficient in using ASO support tools.
  • Proficient in using one of the tools such as App Annie, App Tweak, Thetool…
  • In addition, experience working with other networks such as Unity, Applovin, Mintegral, Ironsource,… is a big plus.
  • Good logical thinking; good data synthesis, analysis, and evaluation skills; good problem-solving ability.
  • Ability to manage work; good teamwork and ability to maintain and develop relationships with various stakeholders.
  • Fair English communication is a plus.

YOUR BENEFITS:

Compensation and Benefits:

  • Fixed salary + Unlimited performance bonus based on profit, minimum 1%/month.
  • Total income from 14 – 15 months' salary/year: KPIs bonus, business performance bonus, product revenue bonus…
  • Performance evaluation periodically twice a year.
  • Work from Monday to Friday, off Saturday and Sunday.
  • 12 annual leave days, convertible to salary.
  • Monthly attendance bonus from 500,000 to 1,000,000 VND.
  • Support for gym/yoga membership fees.
  • Priority for female employees: menstrual leave, early leave 1 hour/day when raising children under 12 months old.
  • Support from the company fund for birthday events, marriage, childbirth…
  • Social insurance regime according to State regulations.
  • Sponsor costs for participating in seminars, advanced professional skill courses, expanding industry networking.

Career Development:

  • Clear competency and career orientation.
  • Work in a Product environment with local and international experts.
  • Access international products with millions of users.
  • Directly participate in important decisions in the product manufacturing process.
  • Participate in training programs, workshops on technology skills and soft skills, working methods.

Working Environment:

  • Global working environment, multicultural, respecting individual development, fair, and always encouraging creativity.
  • Modern equipment.
  • Flexible and connected work culture, no dress code.
  • Many attractive internal communication events: weekly light parties, teambuilding/travel twice a year.
  • Diverse sports activities: Badminton, Football, Running.

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About The Company

Hanoi, Vietnam (On-Site)

Hanoi, Vietnam (On-Site)

Hanoi, Vietnam (On-Site)

Hanoi, Vietnam (On-Site)

Hanoi, Vietnam (On-Site)

Hanoi, Vietnam (On-Site)

Hanoi, Vietnam (On-Site)

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