Marketing Analytics Manager

4 Months ago • All levels • Marketing

Job Summary

Job Description

Feeld, a dating app, seeks a Marketing Analytics Manager to lead data analysis across brand marketing, performance marketing, and CRM/lifecycle. This player-coach role requires hands-on work and team mentorship. Responsibilities include developing a marketing measurement paradigm focused on incrementality, elevating experimentation practices, ensuring optimal martech/adtech tool usage, collaborating with BI, building marketing strategies, identifying growth opportunities, optimizing acquisition channels, and driving team performance. The ideal candidate possesses strong analytical skills (SQL, Python, R), deep martech/adtech knowledge, and excellent commercial acumen. Experience in a digital/app-based marketing analytics role is essential.
Must have:
  • Experience in marketing analytics (digital/app-based)
  • Strong analytical skills (SQL, Python, R)
  • Deep understanding of martech/adtech
  • Experience with experimentation
  • Excellent commercial acumen
  • Team leadership and development
Good to have:
  • Marketing experience (performance or CRM)
  • Experience with modern data stack (Snowflake, DBT)
  • Experience with marketplace business models

Job Details

GT was founded in 2019 by a former Apple, Nest, and Google executive. GT’s mission is to connect the world’s best talent with product careers offered by high-growth companies in the UK, USA, Canada, Germany, and the Netherlands.

On behalf of FEELD, GT is looking for a Marketing Analytics Manager who is interested in the dating domain.

About the Client

Founded in 2014 as a dating app, Feeld gathered millions of users in one place to create a safer and more inclusive space online for everyone open to experiencing people and relationships in a new way. Their mission is to elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves. 

About the Role

You will be responsible for data across the marketing domain, which comprises brand marketing, Performance marketing, and CRM & Lifecycle. This is a player-coach role, meaning we are expecting the individual to remain fully hands-on while also coaching a team.

To be right for this role, you should have experience in an analytics role in marketing, deep knowledge of martech and adtech, and excellent commercial acumen.

Responsibilities:

  • Marketing measurement and experimentation:

    • Develop, own, and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it

    • Elevate the experimentation practice across marketing to establish a continuous learning mindset

    • Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities

    • Collaborate with BI to ensure consistent reporting across marketing channels

  • Strategy, growth, and optimization

    • Help marketing leadership build and grow the marketing strategy

    • Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business

    • Drive the optimization of acquisition channels by developing a robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM).

  • Team leadership:

    • You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest-impact initiatives

    • You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes

Essential knowledge, skills & experience:

  • Experience in marketing analytics and measurement in a digital or app-based environment

  • Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R)

  • A deep understanding of the marTech and adTech landscape and knowledge about the latest trends in the industry

  • Strong background in experimentation and comfortable running various marketing experiments across different marketing areas and channels

Nice-to-have

  • Has experience working as a marketeer themselves in either performance marketing or CRM

  • Experience in managing a team while remaining hands-on in a player-coach role

  • Experience with the modern data stack (e.g. Snowflake, DBT etc.)

  • Experience with marketplace business models

Soft Skills

  • Excellent problem-solving and critical-thinking abilities

  • Strong communication skills, both written and verbal

  • Structured and a track record of managing projects or initiatives

Interview Steps

  1. GT interview with Recruiter

  2. Technical interview

  3. Offer

Similar Jobs

Unity - Ad Operations Manager

Unity

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Weeks ago
Unity - Senior Product Growth Manager

Unity

London, England, United Kingdom (On-Site)
3 Weeks ago
Regent craft - Embedded Systems Engineer

Regent craft

North Kingstown, Rhode Island, United States (On-Site)
3 Weeks ago
Coupa - Sr. Lead Software Engineer (Full Stack)

Coupa

Pune, Maharashtra, India (On-Site)
1 Month ago
OKX - Senior Business Development Manager, Institutional

OKX

Argentina (Remote)
2 Months ago
Brave Group (Language barrier) - TCG / Marketing Promotion Staff

Brave Group (Language barrier)

Japan (On-Site)
1 Week ago
Vercel - Senior Account Based Marketing Manager

Vercel

San Francisco, California, United States (Hybrid)
2 Months ago
Penn Interactive - Marketing Specialist

Penn Interactive

Philadelphia, Pennsylvania, United States (On-Site)
1 Week ago
New Tales - Content Marketing Intern

New Tales

Issy-les-Moulineaux, Île-de-France, France (Hybrid)
4 Days ago
Games 24x7 - Deputy Manager - Marketing

Games 24x7

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ARHS - Solution Architect NodeJS/Kafka (m/f)

ARHS

Luxembourg (On-Site)
4 Days ago
Tesla - Associate HR Partner

Tesla

Berlin, Berlin, Germany (On-Site)
5 Months ago
Nine - Salesforce Administrator

Nine

North Sydney, New South Wales, Australia (Hybrid)
3 Weeks ago
Veeam Software - Veeam Sales Internship Program

Veeam Software

Bucharest, Bucharest, Romania (Hybrid)
3 Months ago
Miratech - CX Solutions Architect

Miratech

Quebec, Canada (On-Site)
1 Week ago
Valeo - VIE Junior Management Controller M/F

Valeo

Friedrichsdorf, Hessen, Germany (On-Site)
1 Week ago
Moloco - iOS Software Engineer

Moloco

New York, United States (On-Site)
3 Weeks ago
Fashionphile - Operations Warehouse Runner

Fashionphile

Carlsbad, California, United States (On-Site)
1 Week ago
160over90 - Associate Manager, Event Production

160over90

St. Louis, Missouri, United States (On-Site)
2 Months ago
Epic Games - Senior Software Engineer, Developer Relations (UE China)

Epic Games

Shanghai, Shanghai, China (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Paris, Île-de-France, France

Loft Orbital - Senior Sales Systems Engineer

Loft Orbital

Toulouse, Occitanie, France (On-Site)
5 Months ago
PwC - Consultant Consolidation | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
9 Months ago
Silicon Labs - Security Architect

Silicon Labs

Rennes, Brittany, France (On-Site)
1 Year ago
Ubisoft - Lead Technical Artist

Ubisoft

Annecy, Auvergne-Rhône-Alpes, France (On-Site)
4 Months ago
Ubisoft - Senior Manager, Financial Planning & Analysis, Overheads

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
2 Months ago
Ansys - Lead Product Specialist

Ansys

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
2 Weeks ago
Pivotroots - Strategic Planning

Pivotroots

Puteaux, Île-de-France, France (Hybrid)
2 Weeks ago
Ubisoft - Technical Director - Cinematics & Realization

Ubisoft

Bordeaux, Nouvelle-Aquitaine, France (Hybrid)
3 Months ago
yubo - Security Systems Engineer, Fleet Management

yubo

Paris, Île-de-France, France (On-Site)
2 Months ago
Loft Orbital - Senior Backend Engineer

Loft Orbital

Toulouse, Occitanie, France (On-Site)
3 Years ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Kolibri Games - Creative Marketing Lead

Kolibri Games

Berlin, Berlin, Germany (Hybrid)
4 Months ago
Fireworks AI - Director, Growth Marketing

Fireworks AI

Redwood City, California, United States (On-Site)
1 Week ago
Universal Music Group - Manager, Global Viral Marketing

Universal Music Group

Los Angeles, California, United States (On-Site)
4 Days ago
Open Systems Technologies - Marketing Associate

Open Systems Technologies

Charlotte, North Carolina, United States (On-Site)
1 Week ago
HopSkipDrive - Vice President, Revenue Marketing

HopSkipDrive

(Remote)
2 Weeks ago
JDA - Sr. Industry Marketing Manager - Logistics Service Providers

JDA

Dallas, Texas, United States (Remote)
5 Days ago
Sony Pictures Entertainment - Senior Manager, Marketing

Sony Pictures Entertainment

Toronto, Ontario, Canada (Hybrid)
2 Months ago
Illumina - Field Marketing Lead - US Northeast & South

Illumina

United States (On-Site)
1 Week ago
Veeam Software - Director, Regional Marketing Canada

Veeam Software

Toronto, Ontario, Canada (Remote)
3 Weeks ago
Inkittt - Senior Marketing Manager

Inkittt

San Francisco, California, United States (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Kyiv, Kyiv City, Ukraine (Remote)

Warsaw, Masovian Voivodeship, Poland (Remote)

Kraków, Lesser Poland Voivodeship, Poland (Remote)

Kraków, Lesser Poland Voivodeship, Poland (Remote)

Sofia, Sofia City Province, Bulgaria (On-Site)

Kraków, Lesser Poland Voivodeship, Poland (Remote)

Kyiv, Kyiv City, Ukraine (Remote)

United Kingdom (Remote)

Kraków, Lesser Poland Voivodeship, Poland (Remote)

View All Jobs

Get notified when new jobs are added by GT HQ

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug