Marketing Analytics Manager

2 Weeks ago • All levels • Marketing

Job Summary

Job Description

Feeld, a dating app, seeks a Marketing Analytics Manager to lead data analysis across brand marketing, performance marketing, and CRM/lifecycle. This player-coach role requires hands-on work and team mentorship. Responsibilities include developing a marketing measurement paradigm focused on incrementality, elevating experimentation practices, ensuring optimal martech/adtech tool usage, collaborating with BI, building marketing strategies, identifying growth opportunities, optimizing acquisition channels, and driving team performance. The ideal candidate possesses strong analytical skills (SQL, Python, R), deep martech/adtech knowledge, and excellent commercial acumen. Experience in a digital/app-based marketing analytics role is essential.
Must have:
  • Experience in marketing analytics (digital/app-based)
  • Strong analytical skills (SQL, Python, R)
  • Deep understanding of martech/adtech
  • Experience with experimentation
  • Excellent commercial acumen
  • Team leadership and development
Good to have:
  • Marketing experience (performance or CRM)
  • Experience with modern data stack (Snowflake, DBT)
  • Experience with marketplace business models

Job Details

GT was founded in 2019 by a former Apple, Nest, and Google executive. GT’s mission is to connect the world’s best talent with product careers offered by high-growth companies in the UK, USA, Canada, Germany, and the Netherlands.

On behalf of FEELD, GT is looking for a Marketing Analytics Manager who is interested in the dating domain.

About the Client

Founded in 2014 as a dating app, Feeld gathered millions of users in one place to create a safer and more inclusive space online for everyone open to experiencing people and relationships in a new way. Their mission is to elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves. 

About the Role

You will be responsible for data across the marketing domain, which comprises brand marketing, Performance marketing, and CRM & Lifecycle. This is a player-coach role, meaning we are expecting the individual to remain fully hands-on while also coaching a team.

To be right for this role, you should have experience in an analytics role in marketing, deep knowledge of martech and adtech, and excellent commercial acumen.

Responsibilities:

  • Marketing measurement and experimentation:

    • Develop, own, and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it

    • Elevate the experimentation practice across marketing to establish a continuous learning mindset

    • Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities

    • Collaborate with BI to ensure consistent reporting across marketing channels

  • Strategy, growth, and optimization

    • Help marketing leadership build and grow the marketing strategy

    • Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business

    • Drive the optimization of acquisition channels by developing a robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM).

  • Team leadership:

    • You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest-impact initiatives

    • You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes

Essential knowledge, skills & experience:

  • Experience in marketing analytics and measurement in a digital or app-based environment

  • Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R)

  • A deep understanding of the marTech and adTech landscape and knowledge about the latest trends in the industry

  • Strong background in experimentation and comfortable running various marketing experiments across different marketing areas and channels

Nice-to-have

  • Has experience working as a marketeer themselves in either performance marketing or CRM

  • Experience in managing a team while remaining hands-on in a player-coach role

  • Experience with the modern data stack (e.g. Snowflake, DBT etc.)

  • Experience with marketplace business models

Soft Skills

  • Excellent problem-solving and critical-thinking abilities

  • Strong communication skills, both written and verbal

  • Structured and a track record of managing projects or initiatives

Interview Steps

  1. GT interview with Recruiter

  2. Technical interview

  3. Offer

Similar Jobs

Trek - SEO Manager

Trek

Haryana, India (On-Site)
2 Months ago
Everyday Health Group - SEO Analyst

Everyday Health Group

Mumbai, Maharashtra, India (Remote)
2 Weeks ago
CloudHire - Senior Content Strategist (Americas)

CloudHire

Maharashtra, India (Remote)
3 Weeks ago
Sportskeeda - Content Writer - NASCAR and Motorsports

Sportskeeda

India (Remote)
2 Months ago
G5 Games - ASO Manager

G5 Games

(Remote)
14 Hours ago
QUANTIC DREAM - Technical Supervisor (H/F/NB)

QUANTIC DREAM

Montreal, Quebec, Canada (Hybrid)
5 Months ago
Bragg - Product Marketing Manager

Bragg

Ljubljana, Ljubljana, Slovenia (Hybrid)
1 Month ago
Epic Games - Director, Creative Marketing

Epic Games

Cary, North Carolina, United States (On-Site)
13 Hours ago
Voodoo - Marketing Video Artist - Gaming

Voodoo

İstanbul, Türkiye (On-Site)
5 Months ago
Tencent - PC Game Publishing Channel Promotion Manager (China Market)

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

BrightEdge - Sales Development Representative (Miami Uni Students)

BrightEdge

Cleveland, Ohio, United States (On-Site)
5 Months ago
IGN - Senior Manager, Programmatic

IGN

New York, New York, United States (Remote)
1 Month ago
On Location - Product Content Manager, LA28 - Olympic & Paralympic Games

On Location

Los Angeles, California, United States (Hybrid)
1 Month ago
Thumbtack - Growth Marketing Associate

Thumbtack

Philippines (Remote)
2 Months ago
WebFX - Jr. Business Data Analyst

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
WebFX - Digital Marketing - Account Management Internship

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Turbulent - Digital Writer

Turbulent

Montreal, Quebec, Canada (On-Site)
1 Week ago
hostari - Digital Marketing Specialist (Remote)

hostari

(Remote)
3 Months ago
Juego Studios - SEO Specialist - North America Region

Juego Studios

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Xsolla - Product Marketing Manager, Emerging Solutions

Xsolla

Berlin, Berlin, Germany (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Paris, Île-de-France, France

Voodoo - Senior iOS Engineer - Freelance

Voodoo

Paris, Île-de-France, France (Hybrid)
5 Months ago
QUANTIC DREAM - Community Developer (M/F/NB)

QUANTIC DREAM

Paris, Île-de-France, France (Hybrid)
5 Months ago
Ubisoft - Lead User Acquisition & Monetization Manager

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
2 Months ago
Ubisoft - Lead FX Artist

Ubisoft

Montpellier, Occitanie, France (On-Site)
3 Weeks ago
Ubisoft - Senior Gameplay Programmer

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
2 Weeks ago
The Walt Disney Company - Physical Measurements Laboratory Technician

The Walt Disney Company

Île-de-France, France (On-Site)
13 Hours ago
CI Games  - Automation Engineer

CI Games

Île-de-France, France (Remote)
2 Weeks ago
Ubisoft - Tools Programmer

Ubisoft

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
2 Months ago
Voodoo - Executive Assistant to CEO

Voodoo

Paris, Île-de-France, France (Hybrid)
1 Month ago
Ubisoft - Technical Director, Animation

Ubisoft

Annecy, Auvergne-Rhône-Alpes, France (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Plarium - Product Manager, Ad-Tech

Plarium

Herzliya, Tel Aviv District, Israel (On-Site)
2 Months ago
Nintendo - Brand Ambassador

Nintendo

Los Angeles, California, United States (On-Site)
8 Months ago
Joyteractive - User Acquisition Manager (R&D)

Joyteractive

Poland (Remote)
2 Weeks ago
Windranger Labs - Head of Marketing

Windranger Labs

Apac, Northern Region, Uganda (Remote)
2 Weeks ago
Payactiv - Marketing Copywriter

Payactiv

Milpitas, California, United States (Hybrid)
6 Months ago
Rackspace Technology - Field Marketing Manager, Northern Europe, Public Cloud.

Rackspace Technology

Amsterdam, North Holland, Netherlands (Hybrid)
3 Months ago
Yodo1 - UA Manager (Gaming)

Yodo1

India (Remote)
8 Months ago
Kwalee - Senior Game Programmer (Creative Marketing)

Kwalee

Bengaluru, Karnataka, India (On-Site)
5 Days ago
Nintendo - Intern Distributor Marketing Support (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
6 Months ago
Bragg - Head of Marketing, LATAM

Bragg

Reno, Nevada, United States (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded