Manager, Global Viral Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Capitol Music Group is seeking a digitally savvy, pop culture-obsessed, and highly organized Manager, Global Viral Marketing to join our Global Marketing team. This role is ideal for a creative and analytical thinker who thrives in a fast-paced, digital-first environment. The ideal candidate will have demonstrable experience in short-form content strategy, data analytics, audience acquisition, and fandom building across global markets. The primary focus of this position is to conceive and execute pervasive short-form and social media campaigns aimed at key ex-US markets – with key objectives of driving global narrative conversation, increasing artist awareness, and boosting consumption by identifying and leveraging local cultural touchpoints. A passion for staying ahead of trends in social media, digital content, and pop culture is essential.

How You'll Create:

Campaign Development & Execution:

• Develop and implement powerful, impactful short-form and social media campaigns that resonate on a global scale, particularly in key ex-US markets.
• Collaborate with local market teams to identify and utilize cultural touchpoints for audience acquisition, engagement and other label objectives [maximizing eCommerce revenue, consumption, short-form volume and overall artist awareness].

Global & Local Strategy Integration:

• Align global marketing strategies with local market insights to create cohesive and impactful campaigns.
• Drive global narrative conversation while ensuring campaigns are tailored to local audiences to maximize relevance and impact.

Community Engagement:

• Build and maintain a comprehensive database of key ex-US music communities, fan groups, creators, and cultural tastemakers.
• Engage with and foster relationships within these communities to amplify campaign reach and effectiveness.

Data & Analytics:

• Monitor and analyze campaign performance to optimize strategies and tactics.
• Provide regular reports and insights to senior management on campaign success and areas for improvement.

Collaboration & Communication:

• Work closely with global marketing leads and the Los Angeles-based viral marketing team to ensure alignment and synergy; specifically championing campaign execution and engagement ex-US.
• Maintain open communication with the head of international and head of digital, providing updates and insights as needed.

Bring Your Vibe:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, with a focus on short-form content and viral campaigns.
• Proven track record of successful campaign development and execution in international markets.
• Strong understanding of global and local cultural trends and the ability to identify key touchpoints for audience engagement.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.
• Proficiency in social media analytics and reporting tools.
• Passion for music and a deep understanding of the music industry and fan communities.

Desired Skills:

• Creative thinker with the ability to generate innovative campaign ideas.
• Strong project management skills and the ability to handle multiple campaigns simultaneously.
• Experience in building and maintaining databases of influencers and fan communities.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.