We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Capitol Music Group is seeking a digitally savvy, pop culture-obsessed, and highly organized Manager, Global Viral Marketing to join our Global Marketing team. This role is ideal for a creative and analytical thinker who thrives in a fast-paced, digital-first environment. The ideal candidate will have demonstrable experience in short-form content strategy, data analytics, audience acquisition, and fandom building across global markets. The primary focus of this position is to conceive and execute pervasive short-form and social media campaigns aimed at key ex-US markets – with key objectives of driving global narrative conversation, increasing artist awareness, and boosting consumption by identifying and leveraging local cultural touchpoints. A passion for staying ahead of trends in social media, digital content, and pop culture is essential.
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