Marketing Planning Specialist

2 Months ago • 2 Years + • Marketing

Job Summary

Job Description

This role involves planning, proposing, and executing strategies for promotions and marketing of the company's game titles. Responsibilities include coordinating with agencies and media, planning and directing promotional creative production, developing and executing digital promotion strategies, managing the planning and execution of advertising campaigns, planning influencer strategies, and planning and executing both online and offline campaigns and events. The role also includes conducting market research and case studies related to competitors' titles and collaborating with cross-functional teams. The ideal candidate will have experience in the Japanese game industry and be fluent in both Japanese and Chinese.
Must have:
  • 2+ years of game operation, marketing, or advertising experience.
  • Business level proficiency in both Japanese and Chinese.
  • Proficiency in Word, Excel, and PowerPoint.
  • Familiarity with major Japanese social media platforms and trends.
Good to have:
  • Interest in entertainment (games, music, movies, anime).
  • Experience in interpretation and translation for companies.

Job Details

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

====

事業内容:

・ゲーム用ソフト又はオンラインゲーム用ソフトの開発、発行、運営および代理

・ゲーム業務事業展開

・前各号に付帯関連する一切の業務

仕事内容:

1.弊社ゲームタイトルのプロモーション・マーケティング等における戦略の企画・立案・実行。代理店やメディア等との調整や折衝。

具体的な仕事内容の例は以下の通り

・プロモーションの総合コンセプト、プランの立案

・プロモーションクリエイティブ制作のディレクション

・デジタルプロモーション戦略の企画・実行

・交通広告、TVCMの企画・発注・進行管理

・インフルエンサー施策の企画

・オンラインオフライン問わずのキャンペーン及びイベント企画・実行

・異業種コラボレーション

・スケジュールやコストなどシミュレーションと管理

2. マーケティング立案際しての競合タイトル・市場調査、ケーススタディ

3. 中⇄日通訳・翻訳(口頭+書面)を通して、日本と中国、両方のマーケティングチーム及び開発チームに対して、円滑にコミュニケーションが取れるようサポートする。

■必須

・2年以上の日本ゲーム運営経験またはマーケティング、プロモーション、広告代理業務経験を有する

・日本語と中国語がビジネスレベル以上

・Word、Excel、PowerPoint

■尚可

・エンタテインメント(ゲーム・音楽・映画・アニメや新しいエンタメ等)に対する興味・関心

・企業向けの通訳・翻訳経験

求める語学力:

■必須

・N1取得相当の語学レベルは必須

・日常的に日本語の読み書き・会話を多用する

・会議中に概ね内容を捉えメモ作成ができる

求める人材:

・日本の主流SNS(Youtube、Twitter、Tiktokを含む)に精通し、トレンドに敏感。

・スマホ、PC向けの多様なジャンルのゲームタイトルをプレイした経験のある方。

・実行力、コミュニケーション能力、横断的な連携能力、また、コンテンツに対してコントロールや最適化ができる。強い責任感とチームワーク力を持っている。

・多様なタスク要求をこなしながらも、ロジカルに仕事の優先順位を考えながら仕事をコントロールできる方。

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Please be noted that ONLY one application can be made at a time. Duplicated application will be withdrawn.

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About The Company

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.Beyond games, NetEase service offerings include its majority-controlled subsidiaries Youdao (NYSE: DAO), China’s leading technology-focused intelligent learning company, and Cloud Music (HKEX: 9899), China’s leading online music content community, as well as Yanxuan, NetEase’s private label consumer lifestyle brand.NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI.

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