Field Marketing Lead - US West & Central

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Responsibilities:

• Formulate the marketing plan to support Illumina’s commercial goals in the sub-region, with a strong emphasis on aligning with sales strategies and revenue targets.
• Develop go-to-market strategies and drive execution with clear milestones and action plans, in close collaboration with Sales to ensure commercial success.
• Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, branding, and sales enablement needs.
• Partner with local Sales leadership to co-develop demand generation initiatives that directly support pipeline growth, customer acquisition, and sales acceleration.
• Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams and define clear metrics for delivery and effectiveness.
• Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing and Sales leadership for deployment.
• Assess customer pipeline Marketing KPIs in sub-region by stage, aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (# new customers, # marketing qualified leads, Opportunities, etc.).
• Report on Customer full pipeline health KPIs regularly with GMs, Sales, Sales Specialists, and Strategic Growth team. Adjust engagement plans to meet sub-regional business targets and maximize sales conversion.
• Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing, and Sales Enablement teams.
• Provide sales teams with marketing tools, content, and training to support effective customer engagement and product positioning.

Education:

• Bachelor’s degree in Life Sciences, Marketing, or related field required
• Advanced degree (MS, PhD) preferred
• MBA is a plus

Experience:

• Minimum of 12 years of marketing and/or sales experience in life sciences, genomics, or healthcare sectors
• Proven success in strategic marketing, product launches, demand generation, and/or quota-carrying sales
• Demonstrated experience working closely with sales teams to drive revenue growth
• Experience working within highly matrixed, global organizations
• Familiarity with genetic technologies and their clinical or research applications
• Background in business strategy, product management, consulting, or commercial roles a plus

Skills:

• Excellent written and verbal communication, with strong storytelling ability
• Strategic thinker with a data-driven, customer-first mindset
• Strong commercial acumen and understanding of sales processes and metrics
• Ability to influence and build relationships across complex teams and a variety of levels
• Strong organizational and project management skills
• Ability to set goals, develop plans, and lead initiatives independently to drive growth
• Willingness to travel up to 25%

The estimated base salary range for the Field Marketing Lead - US West & Central role based in the United States of America is: $152,600 - $228,800. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.