Senior Advertising Specialist

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Team Summary: Within Consumer Marketing, the Advertising team focuses on the planning, developing, and execution of fully integrated, paid advertising efforts, for the Nintendo brand and products. We guide the development of product positioning strategy and create world class advertising creative that connects our consumers to the Nintendo brand experience in an authentic, engaging, and inclusive way. This includes broadcast, digital video, high impact out-of-home and immersive content, social content, display ads, and more.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

• Lead support to Advertising Managers to drive the development and execution for NOA’s annual, quarterly, and launch-related full-funnel advertising campaign tactics (video, display, mobile); Responsible for multiple campaigns sometimes launching or executing concurrently.

• Takes point on high-impact custom media partnership programs driving legal contract needs, collaborating with cross-functional marketing teams to amplify the program effectiveness, and ensuring advertising best-practices are employed.

• Partners with Manager and paid media team in leading the development of campaign creative strategy and recommendations for seasonal, quarterly and launch-related advertising campaigns across all channels.

• Provides input on agency media planning and buying for campaigns, including partnerships, custom programs and data/retargeting initiatives.

• Reviews weekly media dashboards to ensure campaigns are optimized in real-time; takes learnings from past campaigns and applies them to current and future campaigns.

• Actively participates in various cross-functional meetings as the advertising team representative, occasionally leading committees, or sub committees.

• Supports the Manager, Advertising in the advertising creative process, including creative brief, concept development, creative review and internal approval processes.

• Manages production of creative, including budgets and timelines.

• Responsible for budget tracking and coordination with finance and procurement on purchase orders and billing.

• Acts as day-to-day liaison between advertising and other Nintendo of America departments, including paid media, content lab, retail marketing, strategic communications, web services, business analysis and planning, legal, design, licensing, and product development groups.

• Ensures the quality of deliverables conforms to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing strategy, etc.).

• Meets with key media partners and vendors periodically to stay updated on latest technologies and tools.

• Prepares presentations summarizing campaign strategy, creative, key performance metrics and actionable findings as needed.

SUMMARY OF REQUIREMENTS:

• Five or more years of relevant Marketing experience

• Experience with advertising for paid media (video, social, display, etc).

• Strong Microsoft Office proficiency, including Excel and PowerPoint

• Advertising agency experience with an account management role preferred

• Experience developing advertising campaigns, managing advertising creative production and managing advertising agencies, national media promotions and events

• Strong presentation skills and ability to organize thoughts and share a clear and concise point of view

• Ability to establish and manage budgets

• Some media planning experience

• A passion for advertising and creative, and an active interest and understanding of current advertising industry trends

• Undergraduate degree in Marketing, Advertising, Communications or a related field, or equivalent

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $89,000 - $142,500 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.